hot wheels birthday party supplies
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-7.0% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Great451.13avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.03–$32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$537K$537K/yr · 1.1M searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hot wheels birthday party supplies is a $537K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hot wheels birthday party supplies market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $512K–$682K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,420
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 5.0%
- Avg brand age
- 23 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
36
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
38%
Top 20: 81%
Open market
50%
- JVORFDG22%
- Beavistalon7%
- DecoPac6%
- MiniInflat5%
- SHERYL DECOR5%
- Tevxj5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top hot wheels birthday party supplies search terms
- hot wheels birthday decorations478K/yr
- hotwheels birthday decorations130K/yr
- hot wheels party decorations113K/yr
- hot wheels birthday78K/yr
- hot wheels party46K/yr
- hot wheels decorations41K/yr
- hot wheels birthday banner25K/yr
- hot wheel birthday decorations24K/yr
- hot wheels party supplies24K/yr
- hot wheels decorations birthday22K/yr
Top hot wheels birthday party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
194pcs Birthday Party Decorations Supplies Race Car Plates Napkins Banner Tablecloth Disposable Paper Cups Straws Tableware Set for Kids Boys Birthday Decor 24 Guests
JVORFDG$28.054.7★115 rev
Race Car Birthday Decorations Party Decorations Set Include Race Car Balloons Tablecloth Backdrop Cake Cupcake Toppers Hanging Swirls Banner Racing Car Party Supplies for Boys Birthday Decor
JVORFDG$20.064.2★10 rev
52Pcs Hot Car Birthday Party Decorations Birthday Party Supplies for Hot Car Includes Banner Backdrop 24 Balloons Cake Topper 24 Cupcake Toppers TableCloth
Beavistalon$20.744.7★58 rev
MiniInflat Race Car 3rd Birthday Number Sign Centerpiece Race Car Theme 3rd Birthday Party Supplies Wooden Table Decoration Photo Props for Boys Three Years Old
MiniInflat$11.334.8★381 rev
ALL-IN-1 Race Car Balloon Arch Kit with BONUS Flame & Race Car for Wheels Theme Birthday Decorations - Monster Truck Balloons for Wheels Party Decorations - Hot Balloons Monster Truck Party
SHERYL DECOR$19.194.5★1,428 rev
Newest
by launch dateRace Car Birthday Decorations Party Decorations Set Include Race Car Balloons Tablecloth Backdrop Cake Cupcake Toppers Hanging Swirls Banner Racing Car Party Supplies for Boys Birthday Decor
JVORFDG$20.0610 rev
175 PCS Race Car Plates Napkins Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Cake Topper Cupcake Decor Dinnerware Sets Race Car Themed Birthday Decorations Serve 20 Guests
ZHBZPTY$20.184 rev
cars birthday decorations race car birthday party suppliesrace car Party Background banner(7x5ft) 9 Pieces Cars Honeycomb Centerpieces 9PC Aluminum foil Birthday balloon
JUEXINGZHE$17.0213 rev
Hot Car Theme Party Decorations Race Wheel Car Birthday Party Supplies Include Happy Birthday Banner Balloons Cake Toppers Cupcake Toppers Tablecloth (hoteel)
Generic$16.9414 rev
179pcs Racing Car Plates Napkins Birthday Party Decorations Disposable Tableware Set Paper Cups Banner Tablecloth Hanging Swirls Race Car Party Supplies for Kids Boys Birthday Decor 24 Guests
XIENBLOC$25.4068 rev
Trending
90-day click momentumRace Car Birthday Decorations Party Decorations Set Include Race Car Balloons Tablecloth Backdrop Cake Cupcake Toppers Hanging Swirls Banner Racing Car Party Supplies for Boys Birthday Decor
JVORFDG$20.064.2★
175 PCS Race Car Plates Napkins Birthday Party Supplies Paper Cup Disposable Tablecloth Balloons Banner Cake Topper Cupcake Decor Dinnerware Sets Race Car Themed Birthday Decorations Serve 20 Guests
ZHBZPTY$20.184.0★
PHD CAKE 2.76 Inch Number 3 Racing Birthday Candles Cool Racing Themed Number Candles Cake Number Candles Party Celebration Style Candle
PHD CAKE$6.034.9★
cars birthday decorations race car birthday party suppliesrace car Party Background banner(7x5ft) 9 Pieces Cars Honeycomb Centerpieces 9PC Aluminum foil Birthday balloon
JUEXINGZHE$17.025.0★
Hot Car Theme Party Decorations Race Wheel Car Birthday Party Supplies Include Happy Birthday Banner Balloons Cake Toppers Cupcake Toppers Tablecloth (hoteel)
Generic$16.945.0★
What buyers say about hot wheels birthday party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to assemble”
“great for the price”
“The colors are vibrant”
“They were the perfect addition to the decor”
“fit as advertised”
“So easy to set everything up”
“The boxes are sturdy, attractive, and easy to assemble, making them perfect for holding treats, small gifts, or party favors”
“As described”
“Easy to use”
“They are durable”
What buyers complain about
“Terrible Smell”
“Kinda cheap toys”
“dont last overly long”
“Wouldnt blow up as there was a hole along the edge that wasnt properly sealed shut”
“The stuff was mostly okay except for the banner sign that was supposed to say happy birthday”
“your mouth will be black for a bit haha”
“we just had to really work to get everything to fit”
“they are diabolical lol absolutely horrible just chemicals pressed into a circle tase is awful my 4 year old hated it”
“couldnt use them”
“However, some of the balloons popped while we were inflating them, so they seem a bit fragile”
Top return reasons
Common questions
- Is hot wheels birthday party supplies profitable to sell on Amazon United States?
- The niche generates $537K/yr across 39 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hot wheels birthday party supplies niche?
- 31 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in hot wheels birthday party supplies?
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 3.1%.
- When does demand for hot wheels birthday party supplies peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the hot wheels birthday party supplies niche?
- Listings span $6.03–$32.29; the average listing price is $17.05 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.