Hot Plate for Candle Making
FailDemand is soft, at -47.9% this quarter, so Hot Plate for Candle Making is a Fail.
- Flapen Score
- 27 / 100Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 4927
- Market size
- $22K/yr64K searches / yr
- 90-day growth
- -47.9%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 17 sellers
Flapen Score
Hot Plate for Candle Making against its category
The dotted line is the Home & Kitchen average. Past it, Hot Plate for Candle Making is stronger. Inside it, weaker.
Market
The Hot Plate for Candle Making market on Amazon at a glance
Shoppers on Amazon United States searched for Hot Plate for Candle Making 64K times last year and spent an estimated $22K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -47.9%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $22Ka year
- Peak month
- February3.7× the quietest month
- Top search term
- bottom plate candle warmer48K searches a year
02 · Price
A sale here is worth $13.44.
Listings sell for $13.44 on average, from $7.96 to $22.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.44 that is $1K to $3K a year per listing.
- Average price
- $13.44under the $15 to $100 sweet spot
- Price range
- $7.96–$22.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #48 within Home Fragrance. It carries 5,613 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #48in Home Fragrance
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 5,613per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Hot Plate for Candle Making products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
17
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Brand 151%
- Brand 211%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 66%
- Open — no brand owns it (1 brand, 6%)
Demand
Hot Plate for Candle Making search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.7×
Search terms
Top Hot Plate for Candle Making search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bottom plate candle warmer48K/yr
- wax warmer plate7K/yr
- large candle warmer plate4K/yr
- candle hot plate5K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Plate for Candle Making
We read the reviews and the return reasons for every product selling here.
“GETS HOT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Plate for Candle Making questions
Answered from the same tracked data.









