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Hot Plate for Candle Making

Fail

Demand is soft, at -47.9% this quarter, so Hot Plate for Candle Making is a Fail.

Flapen Score
27
27 / 100
Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 49
Market size
$22K/yr64K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
69%top-5 click share · 7 brands · 17 sellers

Flapen Score

Hot Plate for Candle Making against its category

The dotted line is the Home & Kitchen average. Past it, Hot Plate for Candle Making is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Plate for Candle Making market on Amazon at a glance

Shoppers on Amazon United States searched for Hot Plate for Candle Making 64K times last year and spent an estimated $22K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
2.6%
Market size, estimated
$22Ka year
Peak month
February3.7× the quietest month
Top search term
bottom plate candle warmer48K searches a year

02 · Price

A sale here is worth $13.44.

Listings sell for $13.44 on average, from $7.96 to $22.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.44 that is $1K to $3K a year per listing.

Average price
$13.44under the $15 to $100 sweet spot
Price range
$7.96–$22.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #48 within Home Fragrance. It carries 5,613 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#48in Home Fragrance
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
5,613per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hot Plate for Candle Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Brand 151%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (1 brand, 6%)

Demand

Hot Plate for Candle Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.7×

Search terms

Top Hot Plate for Candle Making search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bottom plate candle warmer48K/yr
  • wax warmer plate7K/yr
  • large candle warmer plate4K/yr
  • candle hot plate5K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Plate for Candle Making

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Temperature Retention”
27%of negative reviews mention “Heating”
3.2%of orders come back
“GETS HOT”
A buyer, on “Heating”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hot Plate for Candle Making questions

Answered from the same tracked data.