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hot pink throw blanket

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 26Conversion 27Competition 16Returns 56Price range 79Avg price 80Brand share 21Review moat 23Quality gap 32

Avg price

Great$17.01

avg listing price — sweet spot $15–$100

Price range

Great$10.33–$33.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad6,968.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$61K

$61K/yr · 169K searches

According to Flapen's Amazon United States niche tracking, hot pink throw blanket is a $61K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Skip it — 31/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hot pink throw blanket market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$68K–$85K
units × avg price
Conversion rate
2.1%
Avg BSR
#466
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
1.4%
Avg brand age
41 months
Avg seller age
204 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Puncuntex55%
  • BEDELITE14%
  • Bedsure9%
  • Linecooo6%
  • NEWCOSPLAY6%
  • Homiest6%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +1.0% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.8×

Top hot pink throw blanket search terms

  • hot pink throw blanket67K/yr
  • hot pink blanket52K/yr
  • magenta throw blanket14K/yr
  • fuschia throw blanket11K/yr
  • magenta blanket9K/yr
  • hot pink throw7K/yr
  • fuchsia throw blanket6K/yr
  • bright pink throw blanket4K/yr
All search terms

Top hot pink throw blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$9K30%$18K45%$27K60%$37K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about hot pink throw blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel32%

“Its soft”

Color20%

“Cute color”

Quality-Overall8%

“Amazing quality”

Warmth8%

“This blanket is super comfy warm and beautiful”

Comfort-Overall5%

“So comfy”

Advertised Vs Actual Product4%

“As pictured”

Size-Overall4%

“Perfect size”

Weight Light2%

“The blanket is light weight yet cozy”

Washability2%

“washes well”

Value For Money2%

“Worth It”

What buyers complain about

Thickness16%

“We just wish it were a little thicker”

Color11%

“why you should not buy this blanket at least a light color if you're wearing dark colors”

Size-Overall8%

“Definitely not the right size”

Quality-Overall6%

“It's junk”

Thin5%

“Thin”

Advertised Vs Actual Product5%

“Comments are deceiving”

Strength5%

“Its very flimsy”

Washability4%

“after one wash it went from soft”

Value For Money3%

“Not worth the price”

Pilling/Linting3%

“After washing it shed everywhere, I have pink fluffy lint on my couch, my pillows, comforter, sheets, hair, nose, eyes, EVERYWHERE”

Top return reasons

Color36%
Size-Overall23%
Thin11%
Material Quality6%
Display Colors3%
Advertised Vs Actual Product3%
Value For Money3%
Quality-Overall3%
Thickness3%
Brightness/Shine/Glow1%

Common questions

Is hot pink throw blanket profitable to sell on Amazon United States?
The niche generates $61K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (31/100).
How competitive is the hot pink throw blanket niche?
7 brands and 9 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in hot pink throw blanket?
Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 2.8%.
When does demand for hot pink throw blanket peak?
Demand peaks in Apr–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the hot pink throw blanket niche?
Listings span $10.33–$33.16; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 6,968 reviews — the moat a new listing must climb.