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Hot Pink Pillows

Fail

Buyers convert on only 0.9% of searches, so Hot Pink Pillows is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$124K/yr583K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
33%top-5 click share · 23 brands · 27 sellers

Flapen Score

Hot Pink Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Hot Pink Pillows is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Pink Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Hot Pink Pillows 583K times last year and spent an estimated $124K. The top 5 brands take 76% of clicks. Demand peaks in Jan–May–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
0.9%
Market size, estimated
$124Ka year
Peak month
July2.7× the quietest month
Top search term
juicy couture room decor112K searches a year

02 · Price

A sale here is worth $24.38.

Listings sell for $24.38 on average, from $8.46 to $76.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $24.38 that is $0 to $2K a year per listing.

Average price
$24.38inside the $15 to $100 sweet spot
Price range
$8.46–$76.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #501 within Decorative Pillows, Inserts & Covers. It carries 2,057 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#501in Decorative Pillows, Inserts & Covers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,057per listing
Listings tracked
53

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hot Pink Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

27

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

33%

Top 20: 66%

Open market

22%

  • Brand 151%
  • Brand 212%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Hot Pink Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Hot Pink Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • juicy couture room decor112K/yr
  • juicy couture pillow89K/yr
  • hot pink pillows52K/yr
  • juicy couture decor53K/yr
  • hot pink throw pillows45K/yr
  • juicy couture home decor23K/yr
  • hot pink pillow covers26K/yr
  • hot pink pillow23K/yr
  • juicy couture bedroom decor23K/yr
  • juicy couture home20K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Pink Pillows

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
3.2%of orders come back
“To small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hot Pink Pillows questions

Answered from the same tracked data.