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Hospital Blankets

Fail

Shoppers spend an estimated $75K a year here, so Hospital Blankets is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$75K/yr180K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
48%top-5 click share · 13 brands · 16 sellers

Flapen Score

Hospital Blankets against its category

The dotted line is the Home & Kitchen average. Past it, Hospital Blankets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hospital Blankets market on Amazon at a glance

Shoppers on Amazon United States searched for Hospital Blankets 180K times last year and spent an estimated $75K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
1.8%
Market size, estimated
$75Ka year
Peak month
June1.2× the quietest month
Top search term
hospital blanket89K searches a year

02 · Price

A sale here is worth $23.82.

Listings sell for $23.82 on average, from $10.84 to $83.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.82 that is $2K to $6K a year per listing.

Average price
$23.82inside the $15 to $100 sweet spot
Price range
$10.84–$83.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #308 within Bed Blankets. It carries 12,445 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#308in Bed Blankets
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
12,445per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hospital Blankets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

18%

  • Brand 132%
  • Brand 228%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 18%)

Demand

Hospital Blankets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hospital Blankets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hospital blanket89K/yr
  • hospital blankets26K/yr
  • hospital blankets twin size16K/yr
  • cotton hospital blanket10K/yr
  • hospital bed blanket8K/yr
  • hospital blankets queen size11K/yr
  • hospital blankets full size6K/yr
  • medical blanket4K/yr
  • hospital bed blankets4K/yr
  • white hospital blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Hospital Blankets

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
3.2%of orders come back
“not super thick”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hospital Blankets questions

Answered from the same tracked data.