horror birthday decorations
Worth a lookShows a thin review moat (315 avg reviews), but soft demand (-13.7% this quarter) keeps it on the watch list.
Review moat
Great315.05avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Price range
Good$5.97–$25.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$158K$158K/yr · 372K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, horror birthday decorations is a $158K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
horror birthday decorations market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $141K–$177K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #4,495
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 23.4%
- Avg brand age
- 26 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
75
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
38%
Top 20: 78%
Open market
43%
- karg15%
- PINUO13%
- Taeku10%
- Ezcpigei10%
- Favuit5%
- MEHOFOND4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 7.0×
Top horror birthday decorations search terms
- horror birthday decorations62K/yr
- scream birthday decorations41K/yr
- ghost face birthday decorations24K/yr
- ghostface birthday decorations23K/yr
- scream party decorations28K/yr
- ghostface party decorations23K/yr
- horror party decorations15K/yr
- horror themed birthday decorations15K/yr
- horror movie birthday decorations16K/yr
- michael myers birthday decorations18K/yr
Top horror birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scream Birthday Backdrop Horror Movie Theme Party Decorations Includes 18 Balloons Cake Topper 24 Cupcake Toppers
karg$21.884.7★20 rev
Taeku Horror Birthday Party Decorations 50 Pcs Halloween Theme Kit with Banner Balloons Cake Toppers Backdrop & Tablecloth Scary Party Supplies for Kids & Adults
Taeku$23.134.7★92 rev
Scream Movie Party Decorations Birthday Party Supplies For Horror Movie Party Supplies Includes Banner - Cake Topper - 24 Cupcake Toppers - 18 Balloons
PINUO$20.604.7★20 rev
Favuit Horror Birthday Decorations for Boys Girls Adults Halloween Theme Party Supplies Kit with Happy Birthday Banner Balloons Cake Topper Backdrop Tablecloth Hanging Swirls
Favuit$18.604.4★21 rev
Scream Movie Party Decorations Birthday Party Supplies For Horror Movie Party Supplies Includes Banner - Cake Topper - 24 Cupcake Toppers - 18 Balloons
PINUO$19.594.5★23 rev
Newest
by launch dateScream Birthday Backdrop Horror Movie Theme Party Decorations Includes 18 Balloons Cake Topper 24 Cupcake Toppers
karg$21.8820 rev
Pinkc Scream Happy Birthday Backdrop Scream Movie Banner Poster for Horror Theme Party Decorations Birthday Supplies Background Studio Shoot Photo Props Booth
karg$15.4011 rev
Allenjoy Pink Horror Skeleton Phone Movie Birthday Party Supplies Sets - 1pc 59 x 35 Backdrop 2pcs Paper Headwear 8pcs Photo Booth Props
Allenjoy$19.693 rev
Mtgluk Horror Birthday Party Decorations Kit 38 Pcs Halloween Themed Supplies with Banner Backdrop Tablecloth Balloons & Cake Toppers for Spooky Celebrations
Mtgluk$20.9844 rev
Scream Movie Party Decorations Birthday Party Supplies For Horror Movie Party Supplies Includes Banner - Cake Topper - 24 Cupcake Toppers - 18 Balloons
PINUO$20.6020 rev
Trending
90-day click momentum
Horror Movie Birthday Decorations Classic Movie Character Birthday Party Decorations Horror Movie Halloween Decor Horror Movie Party Supplies
Ezcpigei$9.901.0★
Favuit Horror Birthday Decorations for Boys Girls Adults Halloween Theme Party Supplies Kit with Happy Birthday Banner Balloons Cake Topper Backdrop Tablecloth Hanging Swirls
Favuit$18.604.4★
Halloween Horror Birthday Party Banner Scary Halloween Decorations Murder Mystery Party Scream Decorations Horror Themed Birthday Decorations Horror Movie Decor Crime Scene Decorations
Bogigul$8.173.4★
Scream Birthday Backdrop Horror Movie Theme Party Decorations Includes 18 Balloons Cake Topper 24 Cupcake Toppers
karg$21.884.7★
Allenjoy Pink Horror Skeleton Phone Movie Birthday Party Supplies Sets - 1pc 59 x 35 Backdrop 2pcs Paper Headwear 8pcs Photo Booth Props
Allenjoy$19.695.0★
What buyers say about horror birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome, great quality & exactly as pictured”
“better than I expected”
“fair price”
“Great size”
“Looks nice”
“Good material”
“Super easy to use”
“Extremely easy to assemble”
“Great Add to My Collection”
“The colors were cute”
What buyers complain about
“Broken stick”
“Looks very cheap”
“is small in size”
“Have to assemble everything yourself”
“They are not as full as it shows in the image”
“Definitely overpriced I think for the cheap material though”
“Very thin”
“Don's great birthday gift”
“black had slits in them”
“Inappropriate image”
Top return reasons
Common questions
- Is horror birthday decorations profitable to sell on Amazon United States?
- The niche generates $158K/yr across 42 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the horror birthday decorations niche?
- 33 brands and 75 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in horror birthday decorations?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 2.2%.
- When does demand for horror birthday decorations peak?
- Demand peaks in Sep–Oct; the busiest month runs 7.0× the quietest.
- What does it cost to enter the horror birthday decorations niche?
- Listings span $5.97–$25.88; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.