hopscotch rug
Worth a lookShows a sweet-spot price point ($29.68 avg), but soft demand (-12.8% this quarter) keeps it on the watch list.
Avg price
Incredible$29.68avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great372.26avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.36–$150.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$163K$163K/yr · 211K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hopscotch rug is a $163K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
hopscotch rug market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $148K–$178K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 91%
- Out of stock
- 21.0%
- Avg brand age
- 31 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
30
Top-5 brand share
46%
Top 20: 92%
Top-5 click share
37%
Top 20: 84%
Open market
49%
- Dafina Specialties15%
- Liberty Imports9%
- OVALLEY8%
- STARUIA8%
- Synocwytal7%
- Huloo Sleep5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top hopscotch rug search terms
- hopscotch rug73K/yr
- hopscotch50K/yr
- hopscotch mat22K/yr
- hop scotch inside rug for kids21K/yr
- hop scotch10K/yr
- hopscotch rugs for kids indoor13K/yr
- hop scotch rug6K/yr
- hopscotch game5K/yr
- indoor hopscotch4K/yr
- hop scotch for kids4K/yr
Top hopscotch rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hop and Count Hopscotch Rug Kids Floor Play Area Rug Game Carpet Crawl Jump Mat Children Numbers Learning Non-Slip Rug Great for Ages 3 to 7 Boys Girls Home Decor 26x55
Dafina Specialties$24.934.7★408 rev
Hopscotch Playmat Foam Interlocking Puzzle Floor Mat - 10 Large Number Tiles (12 by 12 Square Blocks)
Liberty Imports$24.684.6★833 rev
Extra Large 79x118 Baby Activity Play Mat for Floor 1.3 Thick Elasti Foam for Tummy Time & Crawling Non-Slip Nursery Rug for Infants Toddlers & Kids Tatami Style Mat for Yoga Living Room Classroom & Playroom (Dark Gray)
Huloo Sleep$150.044.8★2,147 rev
OVALLEY Hopscotch Rug for Kids 62.99x31.5 Hopscotch Play Mat with 10mm Thickness ABC Classroom Learning Mat Kids Rug for Playroom Non-Slip Educational Carpet for Kids Room (Numbers & Squares)
OVALLEY$34.844.8★82 rev
Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls
Synocwytal$18.473.6★4 rev
Newest
by launch dateHopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls
Synocwytal$18.474 rev
Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls
Synocwytal$18.780 rev
Hopscotch Classroom Rug 3x5 Washable Calming Corner Items for Kids Non-Slip Soft Large Area Rugs Emotional Regulation Space Play Mat for Nursery Playroom Reading Bedroom Living Room Home Decor
AKAIXI$41.444 rev
Hopscotch Rug Mat Hop Scotch Inside Rug Anti-Slip Soft Rugs Indoor Carpet Gift Easy to Clean Carry For Bedrooms Living Rooms Daycare Centers Preschools Playrooms And Other Places(Dark Blue 23*46in)
Nuaiute$18.866 rev
OVALLEY Hopscotch Rug for Kids 62.99x31.5 Hopscotch Play Mat with 10mm Thickness ABC Classroom Learning Mat Kids Rug for Playroom Non-Slip Educational Carpet for Kids Room (Numbers & Squares)
OVALLEY$34.8482 rev
Trending
90-day click momentumExtra Large 79x118 Baby Activity Play Mat for Floor 1.3 Thick Elasti Foam for Tummy Time & Crawling Non-Slip Nursery Rug for Infants Toddlers & Kids Tatami Style Mat for Yoga Living Room Classroom & Playroom (Dark Gray)
Huloo Sleep$150.044.8★
Hopscotch Classroom Rug 3x5 Washable Calming Corner Items for Kids Non-Slip Soft Large Area Rugs Emotional Regulation Space Play Mat for Nursery Playroom Reading Bedroom Living Room Home Decor
AKAIXI$41.445.0★
Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls
Synocwytal$18.473.6★
Hopscotch Rug for Kids Indoor Hop Scotch Mat Non-Slip Carpet Educational Hopscotch Game Rug with Numbers Washable Play Mat for Classroom Bedroom Indoor Hopscotch for Boys Girls
Synocwytal$18.780.0★
Kangaroo Hoppers Gymnastics Tumbling Mats Foldable Gym Tumble Mat for Kids
Kangaroo Hoppers$60.554.5★
What buyers say about hopscotch rug
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the kids”
“Good quality, and easy to clean with the vacuum”
“The material is so soft”
“Color is vibrant”
“nice size just what I wanted”
“Worth the money”
“easy to use”
“Easy to clean”
“Just the Right Thickness for Hopscotch Play - Fun Animal Images”
“It seems durable”
What buyers complain about
“So small”
“Not great quality”
“Impossible to fully assemble”
“The mat is thick”
“Connectors do not connect as they should”
“Cheap material appearance”
“the color is not dark grey”
“not sturdy at all”
“Kept breaking apart”
“Rugs are super expensive”
Top return reasons
Common questions
- Is hopscotch rug profitable to sell on Amazon United States?
- The niche generates $163K/yr across 34 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hopscotch rug niche?
- 27 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in hopscotch rug?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 3.4%.
- When does demand for hopscotch rug peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the hopscotch rug niche?
- Listings span $7.36–$150.04; the average listing price is $29.68 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.