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Hopscotch

Maybe

Products sell for $29.68 on average, inside the sweet spot. But demand is soft, at -12.8% this quarter, so Hopscotch is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$163K/yr211K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
37%top-5 click share · 27 brands · 30 sellers

Flapen Score

Hopscotch against its category

The dotted line is the Home & Kitchen average. Past it, Hopscotch is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hopscotch market on Amazon at a glance

Shoppers on Amazon United States searched for Hopscotch 211K times last year and spent an estimated $163K. The top 5 brands take 46% of clicks. Demand peaks in Apr–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.6%
Market size, estimated
$163Ka year
Peak month
April2.3× the quietest month
Top search term
hopscotch rug73K searches a year

02 · Price

A sale here is worth $29.68.

Listings sell for $29.68 on average, from $7.36 to $150.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.68 that is $3K to $7K a year per listing.

Average price
$29.68inside the $15 to $100 sweet spot
Price range
$7.36–$150.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #320 within Kids' Room Décor. It carries 372 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
21.0%
Average rank
#320in Kids' Room Décor
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
372per listing
Listings tracked
34

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hopscotch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

30

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

37%

Top 20: 84%

Open market

49%

  • Brand 115%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Hopscotch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Hopscotch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hopscotch rug73K/yr
  • hopscotch50K/yr
  • hopscotch mat22K/yr
  • hop scotch inside rug for kids21K/yr
  • hop scotch10K/yr
  • hopscotch rugs for kids indoor13K/yr
  • hop scotch rug6K/yr
  • hopscotch game5K/yr
  • indoor hopscotch4K/yr
  • hop scotch for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Hopscotch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Size-Overall”
3.4%of orders come back
“So small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hopscotch questions

Answered from the same tracked data.