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54

honeysuckle candle

Worth a look

Shows low returns (0.8%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 46Conversion 69Competition 39Returns 96Price range 61Avg price 79Brand share 53Review moat 60Quality gap 80

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.57

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.71–$28.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,116.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$37K

$37K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, honeysuckle candle is a $37K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

honeysuckle candle market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$41K–$50K
units × avg price
Conversion rate
6.3%
Avg BSR
#690
Page quality
0%
Prime
95%
Sponsored
80%
Out of stock
0.3%
Avg brand age
61 months
Avg seller age
155 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

72

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • 1OAK26%
  • Mrs. MEYER'S26%
  • Tuscany Candle10%
  • Our Own Candle Company6%
  • Just Makes Scents6%
  • T&H4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top honeysuckle candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about honeysuckle candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Fresh scent”

Value For Money6%

“Great deal”

Quality-Overall5%

“Great product”

Brightness/Shine/Glow4%

“Nice candles”

Durability3%

“They seem to last for several years”

Gifting Purpose1%

“would make for a good gift”

Advertised Vs Actual Product1%

“Just as I expected”

Size-Overall1%

“this one fits the bill”

Ease Of Cleaning1%

“they are easy to clean out of the wax melter”

Heating1%

“These wax melts are the best”

What buyers complain about

Smell61%

“Disappointing Scent”

Value For Money7%

“Way toooo expensive”

Flammable3%

“None of them have burned correctly”

Durability3%

“Doesn't last long”

Size-Overall3%

“Yankee candles are larger”

Strength2%

“A bit to strong at first”

Quality-Overall1%

“Quality and "THROW" of candle has really gone down hill”

Advertised Vs Actual Product1%

“Does not do what it says”

Allergies1%

“Irritated my nose”

Product Condition1%

“Used not new”

Top return reasons

Smell73%
Advertised Vs Actual Product8%
Size-Overall5%
Value For Money3%
Functionality-Overall2%
Ease Of Use1%
Product Condition1%
Strength1%
Ingredients-Overall1%
Maintenance And Repair1%

Common questions

Is honeysuckle candle profitable to sell on Amazon United States?
The niche generates $37K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the honeysuckle candle niche?
16 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in honeysuckle candle?
Top complaints mined from reviews: Smell, Value For Money, Flammable. The return rate is 0.8%.
When does demand for honeysuckle candle peak?
Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the honeysuckle candle niche?
Listings span $6.71–$28.23; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 1,116 reviews — the moat a new listing must climb.