Is homedics diffuser refills profitable to sell on Amazon United States?

The niche generates $817K/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the homedics diffuser refills niche?

7 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in homedics diffuser refills?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.1%.

When does demand for homedics diffuser refills peak?

Demand peaks in Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the homedics diffuser refills niche?

Listings span $9.78–$101.79; the average listing price is $46.04 (sweet spot $15–$100). The average incumbent carries 1,482 reviews — the moat a new listing must climb.

homedics diffuser refills

Worth a look

Shows a sweet-spot price point ($46.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$46.04

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$9.78–$101.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$817K

$817K/yr · 426K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,481.72

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, homedics diffuser refills is a $817K/yr Amazon United States market (426K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

homedics diffuser refills market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $691K–$921K; units × avg price
Conversion rate: 4.2%
Avg BSR: #95
Page quality: 0%
Prime: 94%
Sponsored: 97%
Out of stock: 6.4%
Avg brand age: 30 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

Scentiment75%
Air-Scent12%
BNVVT7%
Mriykio2%
EvCZen2%
SCENTHORIZON1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.5×

Open Trend

Top homedics diffuser refills search terms

scentiment fragrance oil138K/yr +10.3%3.7% conv.
scentiment89K/yr -3.2%1.6% conv.
sentiment diffuser oils87K/yr -4.6%4.0% conv.
scentiment diffuser oils refill20K/yr -13.4%3.4% conv.
the one hotel scent diffuser oil7K/yr +44.6%6.0% conv.
scentiment oil7K/yr -13.6%3.8% conv.
sentiment oil6K/yr +2.2%3.1% conv.
the one diffuser oil6K/yr +1.7%4.9% conv.
the one scent diffuser oil8K/yr -41.6%8.1% conv.
scentiment oil refills5K/yr +11.3%3.6% conv.

All search terms

Top homedics diffuser refills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scentiment Luxury Hotel Scents - 5 Diffuser Oil Set - 5 x 0.68 fl oz(20 mL)

Scentiment$43.714.4★2,132 rev

Scentiment The One Diffuser Oil - Premium Hotel Scent with Notes of Cardamom Leather Lemon with Cinnamon & Sandalwood Home Scent Hotel Fragrance Oil Diffuser Refill - 0.68 fl oz (20 mL)

Scentiment$18.754.2★853 rev

Scentiment The One Diffuser Oil - Premium Hotel Scent with Notes of Cardamom Leather Lemon with Cinnamon & Sandalwood Home Scent Hotel Fragrance Oil Diffuser Refill - 16.91 fl oz (500 mL)

Scentiment$79.284.2★853 rev

Scentiment Hotel Scents Discovery Set Day Dream The One & Ocean Breeze | Fresh Woody & Marine Fragrance Oils | Luxury Home Scent Kit for Cold Air Diffusers 3 x 0.68 fl oz (20 mL)

Scentiment$31.194.4★2,132 rev

Hotel Collection Fragrance Oil Set 20 mL / 0.68 fl oz Luxury Aromatherapy Essential Oils for Diffuser & Home Scenting Inspired by Iconic 5-Star Hotels 6 Premium Scents Gift Set

BNVVT$28.864.3★327 rev

Newest

by launch date

Scentiment Air 2 Diffuser (No Battery) Cold Air Diffuser for Essential Oils | Covers Up to 1 000 Sq Ft | Waterless Heat-Free Aromatherapy | WiFi & Bluetooth Smart Control (Black)

Scentiment$101.7926 rev

4mo ago

BNVVT Hotel Diffuser Oil Fragrance Oil Set (6 x 20ml) Luxury Aroma Oils for Diffuser Inspired by Iconic 5-Star Hotels Premium Scented Oil Gift Set for Home & Office

BNVVT$29.3981 rev

7mo ago

Scentiment Day Dream Diffuser Oil - Premium Hotel Scent with Notes of Aloe Vera Cedar & White Tea Home Scent Home Scent Hotel Fragrance Oil Diffuser Refill - 16.91 fl oz (500 mL)

Scentiment$75.4691 rev

8mo ago

AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 120 mL

Air-Scent$27.6710,860 rev

10mo ago

Hotel Collection Fragrance Oil Set 20 mL / 0.68 fl oz Luxury Aromatherapy Essential Oils for Diffuser & Home Scenting Inspired by Iconic 5-Star Hotels 6 Premium Scents Gift Set

BNVVT$28.86327 rev

11mo ago

What buyers say about homedics diffuser refills

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Fragrance beautiful”

Diffuse Mechanism5%

“Amazing diffuser”

Value For Money4%

“Good price”

Quality-Overall4%

“The build quality feels premium”

Ease Of Use2%

“Easy to use”

Durability2%

“Simple yet durable”

Advertised Vs Actual Product1%

“As advertised”

Design-Overall1%

“The design is sleek”

Assembly/Installation1%

“Easy to assemble/work”

Size-Overall1%

“fits well in any room”

What buyers complain about

Smell43%

“Very strong smell”

Value For Money7%

“Not worth it”

Durability7%

“Broke after a month”

Diffuse Mechanism4%

“I was really disappointed with this diffuser oil”

Size-Overall3%

“Too small”

Strength3%

“Not as strong”

Functionality-Overall2%

“Never worked”

Advertised Vs Actual Product2%

“Wrong product description”

Leak-Proof2%

“Which meant the bottle was leaking”

Quality-Overall2%

“Not good quality”

Top return reasons

Smell40%

Diffuse Mechanism13%

Size-Overall12%

Leak-Proof7%

Advertised Vs Actual Product5%

Functionality-Overall5%

Value For Money5%

Product Condition2%

Defective Material/Parts2%

Compatibility-Overall1%

Common questions

Is homedics diffuser refills profitable to sell on Amazon United States?: The niche generates $817K/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the homedics diffuser refills niche?: 7 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in homedics diffuser refills?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.1%.
When does demand for homedics diffuser refills peak?: Demand peaks in Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the homedics diffuser refills niche?: Listings span $9.78–$101.79; the average listing price is $46.04 (sweet spot $15–$100). The average incumbent carries 1,482 reviews — the moat a new listing must climb.