Homedics Diffuser Refills

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.

Searches, last 12 months

426K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

4.2%

Market size, estimated

$817Ka year

Peak month

December4.5× the quietest month

Top search term

scentiment fragrance oil138K searches a year

Listings sell for $46.04 on average, from $9.78 to $101.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $46.04 that is $12K to $23K a year per listing.

Average price

$46.04inside the $15 to $100 sweet spot

Price range

$9.78–$101.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

1.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #95 within Home Fragrance. It carries 1,482 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

94%

Out of stock, average day

6.4%

Average rank

#95in Home Fragrance

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,482per listing

Listings tracked

32

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months