Home Sweet Home Sign

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

269K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

1.5%

Market size, estimated

$84Ka year

Peak month

September1.6× the quietest month

Top search term

home sweet home sign168K searches a year

Listings sell for $20.67 on average, from $7.23 to $88.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.67 that is $0 to $2K a year per listing.

Average price

$20.67inside the $15 to $100 sweet spot

Price range

$7.23–$88.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #5,818 within Decorative Signs & Plaques. It carries 555 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#5,818in Decorative Signs & Plaques

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

555per listing

Listings tracked

80

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months