Home Sign
FailDemand is soft, at -16.5% this quarter, so Home Sign is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $87K/yr315K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 66%top-5 click share · 16 brands · 20 sellers
Flapen Score
Home Sign against its category
The dotted line is the Home & Kitchen average. Past it, Home Sign is stronger. Inside it, weaker.
Market
The Home Sign market on Amazon at a glance
Shoppers on Amazon United States searched for Home Sign 315K times last year and spent an estimated $87K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $87Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- home sign95K searches a year
02 · Price
A sale here is worth $20.11.
Listings sell for $20.11 on average, from $7.70 to $41.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.11 that is $2K to $5K a year per listing.
- Average price
- $20.11inside the $15 to $100 sweet spot
- Price range
- $7.70–$41.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #4,112 within Decorative Signs & Plaques. It carries 1,389 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #4,112in Decorative Signs & Plaques
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,389per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Home Sign products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
22%
- Brand 130%
- Brand 216%
- Brand 315%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Home Sign search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Home Sign search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- home sign95K/yr
- home sign wall decor84K/yr
- home letters wall decor34K/yr
- home signs24K/yr
- home signs for home decor26K/yr
- home wall sign12K/yr
- home letters11K/yr
- home sign decor8K/yr
- home decor sign8K/yr
- letras home para pared9K/yr
Reviews and returns
What reviews say buyers love and hate about Home Sign
We read the reviews and the return reasons for every product selling here.
“It does not fit where I wanted to put it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Sign questions
Answered from the same tracked data.









