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Home Sign

Fail

Demand is soft, at -16.5% this quarter, so Home Sign is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$87K/yr315K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
66%top-5 click share · 16 brands · 20 sellers

Flapen Score

Home Sign against its category

The dotted line is the Home & Kitchen average. Past it, Home Sign is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Home Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Home Sign 315K times last year and spent an estimated $87K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
1.4%
Market size, estimated
$87Ka year
Peak month
January1.7× the quietest month
Top search term
home sign95K searches a year

02 · Price

A sale here is worth $20.11.

Listings sell for $20.11 on average, from $7.70 to $41.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.11 that is $2K to $5K a year per listing.

Average price
$20.11inside the $15 to $100 sweet spot
Price range
$7.70–$41.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #4,112 within Decorative Signs & Plaques. It carries 1,389 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#4,112in Decorative Signs & Plaques
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,389per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Home Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

  • Brand 130%
  • Brand 216%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Home Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Home Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • home sign95K/yr
  • home sign wall decor84K/yr
  • home letters wall decor34K/yr
  • home signs24K/yr
  • home signs for home decor26K/yr
  • home wall sign12K/yr
  • home letters11K/yr
  • home sign decor8K/yr
  • home decor sign8K/yr
  • letras home para pared9K/yr

Reviews and returns

What reviews say buyers love and hate about Home Sign

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
3.2%of orders come back
“It does not fit where I wanted to put it”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Home Sign questions

Answered from the same tracked data.