home sign
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Price range
Great$7.70–$41.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,389.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 315K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, home sign is a $87K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
home sign market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #4,112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.5%
- Avg brand age
- 28 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
22%
- Pinkpum30%
- Mkono16%
- MAYICIVO15%
- Jetec7%
- CrazyDeal6%
- Dimeho4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top home sign search terms
- home sign95K/yr
- home sign wall decor84K/yr
- home letters wall decor34K/yr
- home signs24K/yr
- home signs for home decor26K/yr
- home wall sign12K/yr
- home letters11K/yr
- home sign decor8K/yr
- home decor sign8K/yr
- letras home para pared9K/yr
Top home sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wood Home Sign with Artificial Eucalyptus Wreath for O Hanging Farmhouse Wall House Decor Wood Letters for Wall Art Rustic Home Decor Wall Decor for Living Room Kitchen Entryway (Black)
Pinkpum$20.364.8★3,841 rev
Wooden Home Letters with Wreath Artificial Eucalyptus Modern Decorative Hanging Farmhouse Sign for Living Room & Kitchen - Housewarming & Couple Gifts - Christmas Decoration
MAYICIVO$25.574.8★1,730 rev
Mkono Home Sign Wall Decor Farmhouse Wood Letters Eucalyptus for O Brown
Mkono$20.954.7★4,096 rev
CrazyDeal Home Signs Decor Aesthetic Bird Wall Art Letter Wall decor for Living Room Bedroom Kitchen Farmhouse Wall Hanging Modern Decorations Large (Black Acrylic 49.2 X 15.7 Inch)
CrazyDeal$16.444.5★73 rev
Jetec Wood Home Sign 12 Inch Wooden Letters Home Wall Decor for DIY Seasonal Wreath Art Display Rustic Farmhouse Art Decor for Living Room Kitchen Entryway Housewarming Gift(Black)
Jetec$12.644.3★1,968 rev
Newest
by launch date
flangairy 15.711.8 Inch Home Sign Wall Decor Wooden Home Letters Wall Art Rustic House Decorations for Living Room Entryway Hallway Dining Room Farmhouse
flangairy$15.8836 rev
Vaabee Home Wall Decor Signs Letters 10PCS Acrylic Mirror Stickers Family House Decorations for Living Room Bedroom Dining Home Modern Decoracion de Pared para Sala Silver 59x21 Inch
Vaabee$18.6938 rev
Home Sweet Home Signs Rustic Wood Wall Plaque Decorative Wooden Box Sign Farmhouse Homes Decor for Living Room Wall Decor Art New Home Decoration Housewarming Gift 17.8x4x1.2 inches
WKYAER$15.0699 rev
Wood Home Sign with Artificial Eucalyptus Wreath for O Farmhouse Wall Home Sign Rustic Wooden Hanging Letters Decorative Wall Art Decor for Living Room Kitchen Housewarming Couple Gifts
Dimeho$18.5129 rev
Wooden Love You Bye Sign 3D Wall Decor Letters for Entryway Above Door Farmhouse Boho Home Decor for Hallway Bedroom Meaningful Gift
Generic$9.31798 rev
Trending
90-day click momentumVaabee Home Wall Decor Signs Letters 10PCS Acrylic Mirror Stickers Family House Decorations for Living Room Bedroom Dining Home Modern Decoracion de Pared para Sala Silver 59x21 Inch
Vaabee$18.694.6★
flangairy 15.711.8 Inch Home Sign Wall Decor Wooden Home Letters Wall Art Rustic House Decorations for Living Room Entryway Hallway Dining Room Farmhouse
flangairy$15.884.0★
Wooden Love You Bye Sign 3D Wall Decor Letters for Entryway Above Door Farmhouse Boho Home Decor for Hallway Bedroom Meaningful Gift
Generic$9.314.6★
Home Letter Sign Wall Decor Living Room Large Home Acrylic Mirror Wall Decor Stickers 3D Silver Wall-Stickers Decorations Family Walls Decals Mirror Decors with a Butterfly for Living Room Bedroom
Psyqtsuary$7.704.2★
Wooden Home Letters with Wreath Artificial Eucalyptus Modern Decorative Hanging Farmhouse Sign for Living Room & Kitchen - Housewarming & Couple Gifts - Christmas Decoration
MAYICIVO$25.574.8★
What buyers say about home sign
What buyers praise and complain about, mined from review topics.What buyers love
“And are very well-made and adorable”
“Fits perfect”
“Love this make the living look great”
“As described”
“It was easy to set up”
“Worth the cost”
“Beautiful and easy to use”
“It adheres well”
“Theyre lightweight”
“the size is perfect the color everything is just like it looks on the picture”
What buyers complain about
“It does not fit where I wanted to put it”
“are not a thick material”
“cheap”
“The adhesive that came with item is very cheap”
“Old does not look like picture very unhappy”
“Flimsy and break easily”
“Easy to break”
“Not worth the price”
“Its cute a little bit cheap like flimsy material”
“I thought the blue/green color would be greener”
Top return reasons
Common questions
- Is home sign profitable to sell on Amazon United States?
- The niche generates $87K/yr across 20 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the home sign niche?
- 16 brands and 20 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in home sign?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.2%.
- When does demand for home sign peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the home sign niche?
- Listings span $7.70–$41.03; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.