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Home Alone Lego Set

Fail

The top 5 products take 100% of clicks, so Home Alone Lego Set is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$2.5M/yr665K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 38 sellers

Flapen Score

Home Alone Lego Set against its category

The dotted line is the Home & Kitchen average. Past it, Home Alone Lego Set is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Home Alone Lego Set market on Amazon at a glance

Shoppers on Amazon United States searched for Home Alone Lego Set 665K times last year and spent an estimated $2.5M. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
1.7%
Market size, estimated
$2.5Ma year
Top search term
home alone lego set317K searches a year

02 · Price

A sale here is worth $228.40.

Listings sell for $228.40 on average, from $53.24 to $331.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $228.40 that is $228K to $286K a year per listing.

Average price
$228.40above the $15 to $100 sweet spot
Price range
$53.24–$331.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$228K–$286K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #347 within Collectible Buildings & Accessories. It carries 8,527 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
31.7%
Average rank
#347in Collectible Buildings & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
8,527per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Home Alone Lego Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Home Alone Lego Set search demand

Weekly searches over the year. Pick a range.

8K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Home Alone Lego Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • home alone lego set317K/yr
  • lego home alone106K/yr
  • home alone lego72K/yr
  • lego home alone house69K/yr
  • home alone lego house25K/yr
  • home alone house lego set9K/yr
  • home alone house12K/yr
  • home alone legos8K/yr
  • home alone house lego8K/yr
  • legos home alone4K/yr

Reviews and returns

What reviews say buyers love and hate about Home Alone Lego Set

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Value For Money”
2.2%of orders come back
“Pricey,”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Home Alone Lego Set questions

Answered from the same tracked data.