Is holiday planter profitable to sell on Amazon United States?

The niche generates $181K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +58.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the holiday planter niche?

19 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in holiday planter?

Top complaints mined from reviews: Size-Overall, Battery Life, Remote Control. The return rate is 7.8% — above our launch gate.

When does demand for holiday planter peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 220.6× the quietest.

What does it cost to enter the holiday planter niche?

Listings span $14.14–$78.48; the average listing price is $48.86 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.

holiday planter

Worth a look

Shows a sweet-spot price point ($48.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$48.86

avg listing price — sweet spot $15–$100

Price range

Great$14.14–$78.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great206.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Great51%

top-5 brand share — no brand owns this niche

Growth

Good+58.4%

90-day search growth — must beat 0% to launch

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$181K

$181K/yr · 430K searches

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, holiday planter is a $181K/yr Amazon United States market (430K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

holiday planter market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $293K–$391K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,973
Page quality: 0%
Prime: 95%
Sponsored: 73%
Out of stock: 30.7%
Avg brand age: 25 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

42%

Obralitic12%
National Tree Company12%
FLAGLY12%
joyhalo8%
Best Choice Products7%
FJAKA7%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +58.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 220.6×

Open Trend

Top holiday planter search terms

christmas planters48K/yr +46.1%0.1% conv.
christmas planter27K/yr +157.7%0.2% conv.
christmas urn filler60K/yr +185.7%0.2% conv.
christmas urn fillers13K/yr +255.0%0.9% conv.
christmas urn filler with lights33K/yr +20.6%0.0% conv.
christmas planter filler48K/yr -31.2%0.8% conv.
christmas pot fillers outdoor front porch21K/yr +13.9%0.0% conv.
outdoor christmas urn filler16K/yr +5.9%0.0% conv.
christmas planter filler outdoor19K/yr +14.3%0.0% conv.
holiday urn filler5K/yr +141.7%0.0% conv.

All search terms

Top holiday planter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

21.65 Pre-lit Christmas Urn Filler with Tripod Stake Set of 2

Obralitic$59.714.2★45 rev

Christmas Tree Urn Filler Battery Operated with Timer Pre-lit Warm White & Multi-Color Changing LED Lights Artificial Xmas Tree for Porch Pathway Yard Outdoor Holiday Decoration (2 with Snow)

FLAGLY$58.464.2★77 rev

Best Choice Products Large Pre-Lit Christmas Urn Filler Outdoor & Indoor use with Pinecones and Red Berries White & Multi LED Lights 26 Diameter

Best Choice Products$39.595.0★2 rev

National Tree Company 18 in Pre-Lit Colonial Fir Artificial Christmas Urn Filler Christmas Decoration with Pinecones Red Berries 35 Clear LED Lights 167 Tips Timer Tripod Stake Green

National Tree Company$51.894.3★1,076 rev

FJAKA 2 Pack 24 Christmas Tree Urn Fillers for Outdoor Planters Artificial Greenery Cedar Pots with Pine Cones and Red Berry for Front Porch Garden Cemetery Yard and Holiday Decor

FJAKA$59.935.0★5 rev

Newest

by launch date

FJAKA 2 Pack 24 Christmas Tree Urn Fillers for Outdoor Planters Artificial Greenery Cedar Pots with Pine Cones and Red Berry for Front Porch Garden Cemetery Yard and Holiday Decor

FJAKA$59.935 rev

3mo ago

Best Choice Products Large Pre-Lit Christmas Urn Filler Outdoor & Indoor use with Pinecones and Red Berries White & Multi LED Lights 26 Diameter

Best Choice Products$39.592 rev

8mo ago

2 Pack Outdoor Solar Christmas Tree Solar Christmas Urn Filler with Timer 8 Modes Christmas Lighted Planter Bushes for Porch Pathway Yard Xams Decorations

SXXSMYWR$61.922 rev

9mo ago

Christmas Tree Urn Filler Battery Operated with Timer Pre-lit Warm White & Multi-Color Changing LED Lights Artificial Xmas Tree for Porch Pathway Yard Outdoor Holiday Decoration (2 with Snow)

FLAGLY$58.4677 rev

11mo ago

2 Pack Lighted Artificial Christmas Urn Filler 22 in Battery Operated Holiday Planter Filler with Multi-Color Lights Small Outdoor Christmas Trees Outdoor Christmas Decorations for Porch Driveway

Timisea$58.582 rev

11mo ago

What buyers say about holiday planter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Well-built and looks really nice and held up well in the winter weather in Ohio”

Advertised Vs Actual Product18%

“Beautiful as described”

Weather Proof10%

“survive this brutal winter we had”

Color10%

“Pretty”

Size-Overall9%

“It had a good sized profile for our flower bed”

Brightness/Shine/Glow7%

“These lights are nice and bright”

Design-Overall5%

“Beautiful artficial arrangement”

Gifting Purpose4%

“Made nice gift basket for Christmas gifts”

Value For Money4%

“A great value”

Plant Growth3%

“Beautiful planter very pretty”

What buyers complain about

Size-Overall50%

“SO SMALL”

Battery Life14%

“As the battery dies of course the lights get dimmer”

Remote Control14%

“Sometime had trouble using the remote from the front door to turn on the lights”

Quality-Overall7%

“Not made well”

Instructions/User Manual/Troubleshooting4%

“There weren't any instructions”

Top return reasons

Size-Overall38%

Functionality-Overall8%

Advertised Vs Actual Product8%

Value For Money7%

Defective Material/Parts6%

Color5%

Alarm/Timer Accuracy5%

Shape/Style5%

Design-Overall4%

Material Quality4%

Common questions

Is holiday planter profitable to sell on Amazon United States?: The niche generates $181K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +58.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the holiday planter niche?: 19 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in holiday planter?: Top complaints mined from reviews: Size-Overall, Battery Life, Remote Control. The return rate is 7.8% — above our launch gate.
When does demand for holiday planter peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 220.6× the quietest.
What does it cost to enter the holiday planter niche?: Listings span $14.14–$78.48; the average listing price is $48.86 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.