Hogwarts Letter

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

3.4%

Market size, estimated

$81Ka year

Peak month

November2.7× the quietest month

Top search term

harry potter letters19K searches a year

Listings sell for $22.87 on average, from $10.22 to $60.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.87 that is $2K to $6K a year per listing.

Average price

$22.87inside the $15 to $100 sweet spot

Price range

$10.22–$60.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.7%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #4,270 within Banners. It carries 1,035 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

80%

Out of stock, average day

8.7%

Average rank

#4,270in Banners

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,035per listing

Listings tracked

15

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months