Skip to content

Hocus Pocus Party Supplies

Fail

Shoppers spend an estimated $2K a year here, so Hocus Pocus Party Supplies is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$2K/yr43K searches / yr
90-day growth
+66.3%search demand this quarter
Competition
57%top-5 click share · 15 brands · 16 sellers

Flapen Score

Hocus Pocus Party Supplies against its category

The dotted line is the Home & Kitchen average. Past it, Hocus Pocus Party Supplies is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hocus Pocus Party Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Hocus Pocus Party Supplies 43K times last year and spent an estimated $2K. The top 5 brands take 65% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+66.3%
Conversion, latest week
0.6%
Market size, estimated
$2Ka year
Peak month
October53.6× the quietest month
Top search term
hocus pocus birthday decorations12K searches a year

02 · Price

A sale here is worth $10.18.

Listings sell for $10.18 on average, from $2.91 to $22.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $10.18 that is $0 to $1K a year per listing.

Average price
$10.18under the $15 to $100 sweet spot
Price range
$2.91–$22.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #10,563 within Banners. It carries 77 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
94%
Out of stock, average day
25.4%
Average rank
#10,563in Banners
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
77per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hocus Pocus Party Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

16

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

29%

  • Brand 121%
  • Brand 219%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Hocus Pocus Party Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 53.6×

Search terms

Top Hocus Pocus Party Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hocus pocus birthday decorations12K/yr
  • hocus pocus party decorations13K/yr
  • hocus pocus party8K/yr
  • hocus pocus party supplies9K/yr

Reviews and returns

What reviews say buyers love and hate about Hocus Pocus Party Supplies

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
3.8%of orders come back
“Good quality”
A buyer, on “Quality-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Hocus Pocus Party Supplies questions

Answered from the same tracked data.