Hilton Hotel Pillows
FailThe top 5 brands take 100% of clicks, so Hilton Hotel Pillows is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $4.7M/yr1.3M searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 13 sellers
Flapen Score
Hilton Hotel Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Hilton Hotel Pillows is stronger. Inside it, weaker.
Market
The Hilton Hotel Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Hilton Hotel Pillows 1.3M times last year and spent an estimated $4.7M. All 3 brands take every click. Demand peaks in Jan–Apr–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $4.7Ma year
- Peak month
- April3.3× the quietest month
- Top search term
- beckham hotel pillows225K searches a year
02 · Price
A sale here is worth $71.20.
Listings sell for $71.20 on average, from $27.66 to $160.58. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $71.20 that is $570K to $712K a year per listing.
- Average price
- $71.20inside the $15 to $100 sweet spot
- Price range
- $27.66–$160.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $570K–$712K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Bed Pillows & Positioners. It carries 58,863 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Bed Pillows & Positioners
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 58,863per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Hilton Hotel Pillows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 214%
- Brand 38%
Demand
Hilton Hotel Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Hilton Hotel Pillows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beckham hotel pillows225K/yr
- beckham hotel collection bed pillows285K/yr
- saatva latex pillow113K/yr
- fluffco pillow90K/yr
- sobel westex pillows66K/yr
- saatva pillow42K/yr
- fluff co pillows41K/yr
- indulgence by isotonic pillow40K/yr
- beckham pillows33K/yr
- manchester mills pillows26K/yr
Reviews and returns
What reviews say buyers love and hate about Hilton Hotel Pillows
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hilton Hotel Pillows questions
Answered from the same tracked data.