Highland Cow Blanket

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

-25.9%

Conversion, latest week

1.6%

Market size, estimated

$102Ka year

Peak month

December8.0× the quietest month

Top search term

highland cow blanket195K searches a year

Listings sell for $24.20 on average, from $14.33 to $31.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.20 that is $2K to $6K a year per listing.

Average price

$24.20inside the $15 to $100 sweet spot

Price range

$14.33–$31.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,651 within Throws. It carries 280 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#1,651in Throws

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

280per listing

Listings tracked

7

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months