Highland Cow Birthday Decorations

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

3.7%

Market size, estimated

$92Ka year

Peak month

January2.1× the quietest month

Top search term

highland cow birthday decorations75K searches a year

Listings sell for $16.16 on average, from $6.87 to $32.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.16 that is $0 to $2K a year per listing.

Average price

$16.16inside the $15 to $100 sweet spot

Price range

$6.87–$32.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,508 within Party Packs. It carries 125 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

4.5%

Average rank

#2,508in Party Packs

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

125per listing

Listings tracked

40

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

18 months