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Hexclad Wok 14 with Lid

Fail

The top 5 brands take 100% of clicks, so Hexclad Wok 14 with Lid is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$520K/yr254K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
91%top-5 click share · 4 brands · 20 sellers

Flapen Score

Hexclad Wok 14 with Lid against its category

The dotted line is the Home & Kitchen average. Past it, Hexclad Wok 14 with Lid is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hexclad Wok 14 with Lid market on Amazon at a glance

Shoppers on Amazon United States searched for Hexclad Wok 14 with Lid 254K times last year and spent an estimated $520K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $520K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
2.1%
Market size, estimated
$520Ka year
Peak month
May7.1× the quietest month
Top search term
hexclad wok141K searches a year

02 · Price

A sale here is worth $97.62.

Listings sell for $97.62 on average, from $34.21 to $183.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $97.62 that is $73K to $98K a year per listing.

Average price
$97.62inside the $15 to $100 sweet spot
Price range
$34.21–$183.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$73K–$98K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Pots & Pans. It carries 2,622 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#9in Pots & Pans
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,622per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hexclad Wok 14 with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 34%
  • Brand 43%

Demand

Hexclad Wok 14 with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.1×

Search terms

Top Hexclad Wok 14 with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hexclad wok141K/yr
  • hexclad wok with lid31K/yr
  • hybrid wok13K/yr
  • hexclad wok 14 with lid11K/yr
  • hex clad wok10K/yr
  • hexclad 14 inch wok7K/yr
  • wok hexclad5K/yr
  • hexclad 12 inch wok5K/yr
  • henckels wok4K/yr
  • hexclad wok 146K/yr

Reviews and returns

What reviews say buyers love and hate about Hexclad Wok 14 with Lid

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
5.2%of orders come back
“Everything sticks”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hexclad Wok 14 with Lid questions

Answered from the same tracked data.