hermes blanket
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$44.19avg listing price — sweet spot $15–$100
Price range
Incredible$25.82–$68.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great156.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$182K$182K/yr · 453K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hermes blanket is a $182K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hermes blanket market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $177K–$221K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,133
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 85%
- Out of stock
- 6.9%
- Avg brand age
- 46 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
7%
- Fcteap53%
- RYYOYY16%
- Relang13%
- EDICHI6%
- TOPWEAVE3%
- HJQHRU3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -12.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top hermes blanket search terms
- hermes blanket111K/yr
- h blanket53K/yr
- cashmere blanket66K/yr
- cashmere throw blanket43K/yr
- hermes blanket throw27K/yr
- faux h hermes blanket throw19K/yr
- h blanket throw20K/yr
- cashmere throw22K/yr
- hermes throw blanket17K/yr
- h throw blanket13K/yr
Top hermes blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fcteap h Blanket Soft Throw Blanket Faux Fleece Cashmere Plaid Warm Shawl Thick Knitted Plush Cozy Comfy for Women Throw Blanket for Sofa Couch Bed Queen King Size 55x66 in (Khaki)
Fcteap$44.104.4★326 rev
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$58.974.6★368 rev
Relang Scarfs for Women Pashmina Silky Shawl Wrap for Evening Dressing Blanket Open Front Poncho Cape
Relang$25.824.6★179 rev
H Blanket Soft Cashmere Fleece Plaid Throw Blanket All Season Knitted Shawl for Sofa Couch Car Camping for Women Men Grey
EDICHI$40.834.1★8 rev
Fcteap h Blanket Soft Throw Blanket Faux Fleece Cashmere Plaid Warm Shawl Thick Knitted Plush Cozy Comfy for Women Throw Blanket for Sofa Couch Bed Queen King Size 55x66 in (Red Orange)
Fcteap$43.514.4★326 rev
Newest
by launch dateFcteap h Blanket Soft Throw Blanket Faux Fleece Cashmere Plaid Warm Shawl Thick Knitted Plush Cozy Comfy for Women Throw Blanket for Sofa Couch Bed Queen King Size 55x66 in (Red Orange)
Fcteap$43.51326 rev
H Blanket Soft Cashmere Fleece Plaid Throw Blanket All Season Knitted Shawl for Sofa Couch Car Camping for Women Men Grey
EDICHI$40.838 rev
TOPWEAVE Modern Letter H Throw Blanket for Couch Luxury Chain Pattern Jacquard Weighted Blanket with Fringe Chenille Soft Cozy Blanket for Sofa Bed Living Room Chic Home Decor(52x 72 Orange)
TOPWEAVE$68.5416 rev
Fcteap h Blanket Soft Throw Blanket Faux Fleece Cashmere Plaid Warm Shawl Thick Knitted Plush Cozy Comfy for Women Throw Blanket for Sofa Couch Bed Queen King Size 55x66 in (Khaki-2)
Fcteap$42.54326 rev
h Blanket Soft Throw 51 x 71 in Blanket Faux Fleece Cashmere Plaid Warm Shawl Thick Knitted Plush Cozy Comfy for Women Throw Blanket for Sofa Couch Bed (Orange)
HJQHRU$45.2912 rev
Trending
90-day click momentumFcteap h Blanket Soft Throw Blanket Faux Fleece Cashmere Plaid Warm Shawl Thick Knitted Plush Cozy Comfy for Women Throw Blanket for Sofa Couch Bed Queen King Size 55x66 in (Red Orange)
Fcteap$43.514.4★
H Blanket Soft Cashmere Fleece Plaid Throw Blanket All Season Knitted Shawl for Sofa Couch Car Camping for Women Men Grey
EDICHI$40.834.1★
EXTREE Scarfs for Women Pashmina Silky Shawl Wrap for Evening Dressing Blanket Open Front Poncho Cape
EXTREE$26.474.4★
TOPWEAVE Modern Letter H Throw Blanket for Couch Luxury Chain Pattern Jacquard Weighted Blanket with Fringe Chenille Soft Cozy Blanket for Sofa Bed Living Room Chic Home Decor(52x 72 Orange)
TOPWEAVE$68.544.8★
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$58.974.6★
What buyers say about hermes blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality for living room with lots of use”
“Fabric is very soft and feels great”
“Beautiful colors”
“It's way better than I expected”
“Aesthetically pleasing”
“Great price”
“Its a nice medium weight”
“Great size”
“Beautiful, very good quality and thicker than expected”
“It adds warmth”
What buyers complain about
“unfortunately quality declined significantly after first wash”
“Not soft at all”
“Looks and feels expensive”
“its not thick”
“once washed it looks awful”
“this is not the product of what it says”
“doesnt provide a lot of warmth”
“poor material”
“bigger than expected”
“My only quibble is that it was not white”
Top return reasons
Common questions
- Is hermes blanket profitable to sell on Amazon United States?
- The niche generates $182K/yr across 13 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the hermes blanket niche?
- 9 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in hermes blanket?
- Top complaints mined from reviews: Quality-Overall, Hard Feel, Value For Money. The return rate is 6.6% — above our launch gate.
- When does demand for hermes blanket peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the hermes blanket niche?
- Listings span $25.82–$68.54; the average listing price is $44.19 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.