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Hen on Nest

Maybe

The average product has only 18 reviews. But demand is soft, at -42.0% this quarter, so Hen on Nest is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$50K/yr289K searches / yr
90-day growth
-42.0%search demand this quarter
Competition
39%top-5 click share · 21 brands · 25 sellers

Flapen Score

Hen on Nest against its category

The dotted line is the Home & Kitchen average. Past it, Hen on Nest is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hen on Nest market on Amazon at a glance

Shoppers on Amazon United States searched for Hen on Nest 289K times last year and spent an estimated $50K. The top 5 brands take 66% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-42.0%
Conversion, latest week
0.9%
Market size, estimated
$50Ka year
Top search term
hen on nest86K searches a year

02 · Price

A sale here is worth $19.75.

Listings sell for $19.75 on average, from $8.94 to $38.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.75 that is $0 to $2K a year per listing.

Average price
$19.75inside the $15 to $100 sweet spot
Price range
$8.94–$38.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #562 within Dinnerware. It carries 18 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
76%
Out of stock, average day
19.4%
Average rank
#562in Dinnerware
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
18per listing
Listings tracked
41

04 · Newcomers

1 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hen on Nest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

25

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

39%

Top 20: 82%

Open market

28%

  • Brand 127%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Hen on Nest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Hen on Nest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hen on nest86K/yr
  • hen on nest glass dish45K/yr
  • glass hen on nest33K/yr
  • hen on a nest20K/yr
  • hen on a nest glass dish16K/yr
  • glass chicken dish10K/yr
  • glass chicken12K/yr
  • mini hen on nest9K/yr
  • chicken candy dish9K/yr
  • chicken dish6K/yr

Reviews and returns

What reviews say buyers love and hate about Hen on Nest

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
35%of negative reviews mention “Size-Overall”
1.4%of orders come back
“mine doesnt fit well at all”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hen on Nest questions

Answered from the same tracked data.