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Hello Kitty Plates

Fail

The products selling today already average 4.7★, so Hello Kitty Plates is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$139K/yr241K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
52%top-5 click share · 21 brands · 43 sellers

Flapen Score

Hello Kitty Plates against its category

The dotted line is the Home & Kitchen average. Past it, Hello Kitty Plates is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Plates 241K times last year and spent an estimated $139K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
3.4%
Market size, estimated
$139Ka year
Peak month
January1.5× the quietest month
Top search term
hello kitty plates86K searches a year

02 · Price

A sale here is worth $16.85.

Listings sell for $16.85 on average, from $5.22 to $29.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.85 that is $4K to $8K a year per listing.

Average price
$16.85inside the $15 to $100 sweet spot
Price range
$5.22–$29.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #2,444 within Party Packs. It carries 139 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#2,444in Party Packs
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
139per listing
Listings tracked
32

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hello Kitty Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

43

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

52%

Top 20: 88%

Open market

19%

  • Brand 161%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Hello Kitty Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Hello Kitty Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty plates86K/yr
  • hello kitty plates and napkins28K/yr
  • hello kitty napkins22K/yr
  • hello kitty plate21K/yr
  • hello kitty birthday plates17K/yr
  • hello kitty plates and napkins party supplies8K/yr
  • hello kitty paper plates14K/yr
  • hello kitty party plates11K/yr
  • hello kitty birthday plates and napkins8K/yr
  • hello kitty cake plates7K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Plates

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Horrible quality”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hello Kitty Plates questions

Answered from the same tracked data.