Skip to content

Hello Kitty Halloween Blanket

Fail

The top 5 brands take 100% of clicks, so Hello Kitty Halloween Blanket is a Fail.

Filters Trending
Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$6K/yr75K searches / yr
90-day growth
+147.9%search demand this quarter
Competition
81%top-5 click share · 4 brands · 10 sellers

Flapen Score

Hello Kitty Halloween Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Hello Kitty Halloween Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Halloween Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Halloween Blanket 75K times last year and spent an estimated $6K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +147.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+147.9%
Conversion, latest week
0.3%
Market size, estimated
$6Ka year
Peak month
October106.1× the quietest month
Top search term
hello kitty halloween blanket40K searches a year

02 · Price

A sale here is worth $27.33.

Listings sell for $27.33 on average, from $5.83 to $61.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.33 that is $0 to $3K a year per listing.

Average price
$27.33inside the $15 to $100 sweet spot
Price range
$5.83–$61.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #4,880 within Throws. It carries 679 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#4,880in Throws
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
679per listing
Listings tracked
11

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Hello Kitty Halloween Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 218%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Hello Kitty Halloween Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 106.1×

Search terms

Top Hello Kitty Halloween Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty halloween blanket40K/yr
  • halloween hello kitty blanket15K/yr
  • hello kitty fall blanket5K/yr
  • hello kitty halloween blanket tj maxx3K/yr
  • hello kitty blanket halloween10K/yr
  • halloween blanket hello kitty3K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Halloween Blanket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
41%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Its a little larger than your standard mug”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hello Kitty Halloween Blanket questions

Answered from the same tracked data.