Hello Kitty Blanket Hoodie
FailDemand is soft, at -51.5% this quarter, so Hello Kitty Blanket Hoodie is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $28K/yr89K searches / yr
- 90-day growth
- -51.5%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 22 sellers
Flapen Score
Hello Kitty Blanket Hoodie against its category
The dotted line is the Home & Kitchen average. Past it, Hello Kitty Blanket Hoodie is stronger. Inside it, weaker.
Market
The Hello Kitty Blanket Hoodie market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Blanket Hoodie 89K times last year and spent an estimated $28K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -51.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $28Ka year
- Peak month
- December59.5× the quietest month
- Top search term
- hello kitty blanket hoodie26K searches a year
02 · Price
A sale here is worth $31.15.
Listings sell for $31.15 on average, from $9.99 to $51.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $31.15 that is $0 to $3K a year per listing.
- Average price
- $31.15inside the $15 to $100 sweet spot
- Price range
- $9.99–$51.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #3,792 within Wearable Blankets. It carries 913 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #3,792in Wearable Blankets
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 913per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hello Kitty Blanket Hoodie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
11%
- Brand 159%
- Brand 211%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 11%)
Demand
Hello Kitty Blanket Hoodie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 59.5×
Search terms
Top Hello Kitty Blanket Hoodie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hello kitty blanket hoodie26K/yr
- hello kitty snuggie14K/yr
- hello kitty poncho6K/yr
- hello kitty wearable blanket11K/yr
- hello kitty hooded blanket9K/yr
- hello kitty hoodie blanket9K/yr
- hello kitty oversized hoodie6K/yr
- blanket hoodie hello kitty4K/yr
- hello kitty snuggie for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Blanket Hoodie
We read the reviews and the return reasons for every product selling here.
“Huge Sleeves”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Blanket Hoodie questions
Answered from the same tracked data.









