Hello Kitty Birthday Decorations
MaybeShoppers spend an estimated $2.0M a year here. But demand is soft, at -5.8% this quarter, so Hello Kitty Birthday Decorations is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $2.0M/yr4.1M searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 32%top-5 click share · 38 brands · 75 sellers
Flapen Score
Hello Kitty Birthday Decorations against its category
The dotted line is the Home & Kitchen average. Past it, Hello Kitty Birthday Decorations is stronger. Inside it, weaker.
Market
The Hello Kitty Birthday Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Birthday Decorations 4.1M times last year and spent an estimated $2.0M. The top 5 brands take 54% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $2.0Ma year
- Peak month
- January1.9× the quietest month
- Top search term
- hello kitty birthday decorations2.1M searches a year
02 · Price
A sale here is worth $16.39.
Listings sell for $16.39 on average, from $5.92 to $34.06. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At $16.39 that is $20K to $25K a year per listing.
- Average price
- $16.39inside the $15 to $100 sweet spot
- Price range
- $5.92–$34.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$25K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,381 within Party Packs. It carries 381 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 12.7%
- Average rank
- #1,381in Party Packs
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 381per listing
- Listings tracked
- 59
04 · Newcomers
18 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Hello Kitty Birthday Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
75
Top-5 brand share
54%
Top 20: 85%
Top-5 click share
32%
Top 20: 66%
Open market
41%
- Brand 121%
- Brand 219%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Hello Kitty Birthday Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Hello Kitty Birthday Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hello kitty birthday decorations2.1M/yr
- hello kitty balloons288K/yr
- hello kitty party decorations265K/yr
- hello kitty birthday196K/yr
- hello kitty decorations144K/yr
- hello kitty backdrop137K/yr
- hello kitty and friends birthday decorations104K/yr
- sanrio birthday decorations95K/yr
- hello kitty plates86K/yr
- hello kitty party86K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Birthday Decorations
We read the reviews and the return reasons for every product selling here.
“Horrible Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Birthday Decorations questions
Answered from the same tracked data.