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Hello Kitty Balloons

Fail

Demand is soft, at -15.3% this quarter, so Hello Kitty Balloons is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$225K/yr553K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
53%top-5 click share · 19 brands · 29 sellers

Flapen Score

Hello Kitty Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Hello Kitty Balloons is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Balloons 553K times last year and spent an estimated $225K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
3.6%
Market size, estimated
$225Ka year
Peak month
September1.7× the quietest month
Top search term
hello kitty balloons295K searches a year

02 · Price

A sale here is worth $11.38.

Listings sell for $11.38 on average, from $6.84 to $19.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.38 that is $6K to $9K a year per listing.

Average price
$11.38under the $15 to $100 sweet spot
Price range
$6.84–$19.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,164 within Balloons. It carries 348 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#2,164in Balloons
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
348per listing
Listings tracked
32

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Hello Kitty Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

20%

  • Brand 122%
  • Brand 220%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 63%

Demand

Hello Kitty Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Hello Kitty Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty balloons295K/yr
  • hello kitty balloon66K/yr
  • hello kitty birthday balloons39K/yr
  • hello kitty foil balloons18K/yr
  • globos de hello kitty para cumpleaos21K/yr
  • sanrio balloons15K/yr
  • hello kitty and friends balloons13K/yr
  • hello kitty ballons13K/yr
  • globos de hello kitty14K/yr
  • hello kitty balloons birthday18K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Balloons

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Garbage”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hello Kitty Balloons questions

Answered from the same tracked data.