Helix Midnight Luxe

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+15.8%

Conversion, latest week

0.3%

Market size, estimated

$429Ka year

Top search term

helix midnight luxe mattress31K searches a year

Listings sell for $1180.87 on average, from $12.53 to $2848.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1180.87 that is $0 to $118K a year per listing.

Average price

$1180.87above the $15 to $100 sweet spot

Price range

$12.53–$2848.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$118K

Returns

0.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #497 within Mattresses & Box Springs. It carries 557 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

39%

Out of stock, average day

2.3%

Average rank

#497in Mattresses & Box Springs

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

557per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months