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Helix Mattress

Fail

The top 5 brands take 100% of clicks, so Helix Mattress is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$309K/yr161K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
76%top-5 click share · 3 brands · 9 sellers

Flapen Score

Helix Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Helix Mattress is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helix Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Helix Mattress 161K times last year and spent an estimated $309K. All 3 brands take every click. Demand peaks in Jul–Aug–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
0.5%
Market size, estimated
$309Ka year
Peak month
August2.0× the quietest month
Top search term
ashley chime 12 hybrid mattress21K searches a year

02 · Price

A sale here is worth $369.89.

Listings sell for $369.89 on average, from $179.18 to $638.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $369.89 that is $0 to $37K a year per listing.

Average price
$369.89above the $15 to $100 sweet spot
Price range
$179.18–$638.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$37K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #187 within Mattresses & Box Springs. It carries 13,377 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
5.0%
Average rank
#187in Mattresses & Box Springs
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
13,377per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Helix Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 210%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Helix Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Helix Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashley chime 12 hybrid mattress21K/yr
  • signature design by ashley mattress16K/yr
  • sealy hybrid mattress16K/yr
  • allswell hybrid mattress8K/yr
  • tencel mattress14K/yr
  • sealy posturepedic mattress queen12K/yr
  • ashley chime mattress6K/yr
  • ashley queen mattress7K/yr
  • chime mattress6K/yr
  • sleepys by sealy mattress8K/yr

Reviews and returns

What reviews say buyers love and hate about Helix Mattress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Durability”
1.1%of orders come back
“trying to break in”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Helix Mattress questions

Answered from the same tracked data.