Helix Mattress
FailThe top 5 brands take 100% of clicks, so Helix Mattress is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $309K/yr161K searches / yr
- 90-day growth
- +32.0%search demand this quarter
- Competition
- 76%top-5 click share · 3 brands · 9 sellers
Flapen Score
Helix Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Helix Mattress is stronger. Inside it, weaker.
Market
The Helix Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Helix Mattress 161K times last year and spent an estimated $309K. All 3 brands take every click. Demand peaks in Jul–Aug–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +32.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $309Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- ashley chime 12 hybrid mattress21K searches a year
02 · Price
A sale here is worth $369.89.
Listings sell for $369.89 on average, from $179.18 to $638.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $369.89 that is $0 to $37K a year per listing.
- Average price
- $369.89above the $15 to $100 sweet spot
- Price range
- $179.18–$638.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$37K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #187 within Mattresses & Box Springs. It carries 13,377 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 5.0%
- Average rank
- #187in Mattresses & Box Springs
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 13,377per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Helix Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 210%
- Brand 32%
- Open — no brand owns it (0%)
Demand
Helix Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Helix Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ashley chime 12 hybrid mattress21K/yr
- signature design by ashley mattress16K/yr
- sealy hybrid mattress16K/yr
- allswell hybrid mattress8K/yr
- tencel mattress14K/yr
- sealy posturepedic mattress queen12K/yr
- ashley chime mattress6K/yr
- ashley queen mattress7K/yr
- chime mattress6K/yr
- sleepys by sealy mattress8K/yr
Reviews and returns
What reviews say buyers love and hate about Helix Mattress
We read the reviews and the return reasons for every product selling here.
“trying to break in”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Helix Mattress questions
Answered from the same tracked data.









