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Heavy Blankets Queen Size

Fail

Demand is soft, at -66.2% this quarter, so Heavy Blankets Queen Size is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$104K/yr186K searches / yr
90-day growth
-66.2%search demand this quarter
Competition
38%top-5 click share · 29 brands · 38 sellers

Flapen Score

Heavy Blankets Queen Size against its category

The dotted line is the Home & Kitchen average. Past it, Heavy Blankets Queen Size is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heavy Blankets Queen Size market on Amazon at a glance

Shoppers on Amazon United States searched for Heavy Blankets Queen Size 186K times last year and spent an estimated $104K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-66.2%
Conversion, latest week
1.4%
Market size, estimated
$104Ka year
Peak month
November7.6× the quietest month
Top search term
heavy blankets queen size58K searches a year

02 · Price

A sale here is worth $39.89.

Listings sell for $39.89 on average, from $10.49 to $147.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $39.89 that is $0 to $4K a year per listing.

Average price
$39.89inside the $15 to $100 sweet spot
Price range
$10.49–$147.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #163 within Bed Blankets. It carries 24,003 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
3.3%
Average rank
#163in Bed Blankets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
24,003per listing
Listings tracked
41

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Heavy Blankets Queen Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

38

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

38%

Top 20: 80%

Open market

37%

  • Brand 128%
  • Brand 214%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Heavy Blankets Queen Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Heavy Blankets Queen Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heavy blankets queen size58K/yr
  • heavy blanket full size17K/yr
  • heavy queen blanket5K/yr
  • cobija termica para frio15K/yr
  • london fog blanket5K/yr
  • heavy warm blankets for winter7K/yr
  • blankets for extreme cold weather12K/yr
  • heavy thick blanket5K/yr
  • sabana termica para el frio4K/yr
  • heavy duty blankets for winter7K/yr

Reviews and returns

What reviews say buyers love and hate about Heavy Blankets Queen Size

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
13%of negative reviews mention “Heating”
3.1%of orders come back
“doesnt heat very well”
A buyer, on “Heating”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heavy Blankets Queen Size questions

Answered from the same tracked data.