Heated Weighted Blanket

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months

777K

Growth, 90 days vs prior 90

-61.3%

Conversion, latest week

0.8%

Market size, estimated

$353Ka year

Peak month

December12.3× the quietest month

Top search term

heated weighted blanket301K searches a year

Listings sell for $58.29 on average, from $21.45 to $116.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $58.29 that is $15K to $29K a year per listing.

Average price

$58.29inside the $15 to $100 sweet spot

Price range

$21.45–$116.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$15K–$29K

Returns

4.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 38.6% of listings are out of stock. The average listing ranks #111 within Electric Blankets. It carries 2,652 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

38.6%

Average rank

#111in Electric Blankets

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,652per listing

Listings tracked

35

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months