Heated Towel Rack
MaybeThe average product has only 133 reviews. But buyers convert on only 0.5% of searches, so Heated Towel Rack is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $512K/yr653K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 34%top-5 click share · 32 brands · 40 sellers
Flapen Score
Heated Towel Rack against its category
The dotted line is the Home & Kitchen average. Past it, Heated Towel Rack is stronger. Inside it, weaker.
Market
The Heated Towel Rack market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Towel Rack 653K times last year and spent an estimated $512K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $512K a year.
- Searches, last 12 months
- 653K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $512Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- heated towel rack171K searches a year
02 · Price
A sale here is worth $150.63.
Listings sell for $150.63 on average, from $64.25 to $307.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $150.63 that is $0 to $15K a year per listing.
- Average price
- $150.63above the $15 to $100 sweet spot
- Price range
- $64.25–$307.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #150 within Towel Warmers. It carries 133 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 96%
- Out of stock, average day
- 18.7%
- Average rank
- #150in Towel Warmers
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 133per listing
- Listings tracked
- 48
04 · Newcomers
8 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Heated Towel Rack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
40
Top-5 brand share
45%
Top 20: 90%
Top-5 click share
34%
Top 20: 74%
Open market
50%
- Brand 115%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Heated Towel Rack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Heated Towel Rack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated towel rack171K/yr
- towel warmer rack141K/yr
- heated towel racks for bathroom109K/yr
- wall-mounted towel warmers27K/yr
- heated towel rack wall mounted20K/yr
- towel warmer rack for bathroom19K/yr
- heated towel racks12K/yr
- wall mounted towel warmer19K/yr
- towel rack warmer14K/yr
- electric towel rack7K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Towel Rack
We read the reviews and the return reasons for every product selling here.
“then just stopped heating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Towel Rack questions
Answered from the same tracked data.









