Heated Mattress Pad King Size
FailDemand is soft, at -62.8% this quarter, so Heated Mattress Pad King Size is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $1.5M/yr605K searches / yr
- 90-day growth
- -62.8%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 15 sellers
Flapen Score
Heated Mattress Pad King Size against its category
The dotted line is the Home & Kitchen average. Past it, Heated Mattress Pad King Size is stronger. Inside it, weaker.
Market
The Heated Mattress Pad King Size market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Mattress Pad King Size 605K times last year and spent an estimated $1.5M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 605K
- Growth, 90 days vs prior 90
- -62.8%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $1.5Ma year
- Peak month
- December15.2× the quietest month
- Top search term
- heated mattress pad king304K searches a year
02 · Price
A sale here is worth $84.70.
Listings sell for $84.70 on average, from $51.84 to $133.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $84.70 that is $42K to $64K a year per listing.
- Average price
- $84.70inside the $15 to $100 sweet spot
- Price range
- $51.84–$133.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $42K–$64K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #40 within Mattress Pads & Toppers. It carries 1,935 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 23.1%
- Average rank
- #40in Mattress Pads & Toppers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,935per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Heated Mattress Pad King Size products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
15%
- Brand 131%
- Brand 216%
- Brand 315%
- Brand 411%
- Brand 57%
- Brand 65%
- Open — no brand owns it (6 brands, 15%)
Demand
Heated Mattress Pad King Size search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.2×
Search terms
Top Heated Mattress Pad King Size search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated mattress pad king304K/yr
- king size heated mattress pad65K/yr
- king heated mattress pad41K/yr
- electric mattress pad king33K/yr
- king heated mattress pad dual control21K/yr
- king size heated mattress pad dual controllers21K/yr
- heated mattress pads king size19K/yr
- heated mattress pad king dual control14K/yr
- mattress heating pad king13K/yr
- heated mattress pad king size8K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Mattress Pad King Size
We read the reviews and the return reasons for every product selling here.
“Slow to heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Mattress Pad King Size questions
Answered from the same tracked data.









