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Heated Mattress Pad King Size

Fail

Demand is soft, at -62.8% this quarter, so Heated Mattress Pad King Size is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$1.5M/yr605K searches / yr
90-day growth
-62.8%search demand this quarter
Competition
64%top-5 click share · 12 brands · 15 sellers

Flapen Score

Heated Mattress Pad King Size against its category

The dotted line is the Home & Kitchen average. Past it, Heated Mattress Pad King Size is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Mattress Pad King Size market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Mattress Pad King Size 605K times last year and spent an estimated $1.5M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
-62.8%
Conversion, latest week
3.0%
Market size, estimated
$1.5Ma year
Peak month
December15.2× the quietest month
Top search term
heated mattress pad king304K searches a year

02 · Price

A sale here is worth $84.70.

Listings sell for $84.70 on average, from $51.84 to $133.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $84.70 that is $42K to $64K a year per listing.

Average price
$84.70inside the $15 to $100 sweet spot
Price range
$51.84–$133.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$42K–$64K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #40 within Mattress Pads & Toppers. It carries 1,935 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#40in Mattress Pads & Toppers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,935per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Heated Mattress Pad King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 216%
  • Brand 315%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Heated Mattress Pad King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Heated Mattress Pad King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated mattress pad king304K/yr
  • king size heated mattress pad65K/yr
  • king heated mattress pad41K/yr
  • electric mattress pad king33K/yr
  • king heated mattress pad dual control21K/yr
  • king size heated mattress pad dual controllers21K/yr
  • heated mattress pads king size19K/yr
  • heated mattress pad king dual control14K/yr
  • mattress heating pad king13K/yr
  • heated mattress pad king size8K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Mattress Pad King Size

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
20%of negative reviews mention “Heating”
5.4%of orders come back
“Slow to heat”
A buyer, on “Heating”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heated Mattress Pad King Size questions

Answered from the same tracked data.