Heated Lumbar Support Pillow
MaybeProducts sell for $50.92 on average, inside the sweet spot. But demand is soft, at -28.0% this quarter, so Heated Lumbar Support Pillow is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $102K/yr81K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 36%top-5 click share · 36 brands · 55 sellers
Flapen Score
Heated Lumbar Support Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Heated Lumbar Support Pillow is stronger. Inside it, weaker.
Market
The Heated Lumbar Support Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Lumbar Support Pillow 81K times last year and spent an estimated $102K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $102Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- heated lumbar support pillow18K searches a year
02 · Price
A sale here is worth $50.92.
Listings sell for $50.92 on average, from $13.38 to $143.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $50.92 that is $0 to $5K a year per listing.
- Average price
- $50.92inside the $15 to $100 sweet spot
- Price range
- $13.38–$143.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #1,764 within Bed Pillows & Positioners. It carries 3,040 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 33.4%
- Average rank
- #1,764in Bed Pillows & Positioners
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 3,040per listing
- Listings tracked
- 47
04 · Newcomers
15 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Heated Lumbar Support Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CILI Heated Lumbar Support Pillow for Office Chair Ergonomic Back Support Cushion with Vibration Memory Foam Chair Back Massager Fathers Day Gift for Dad
- Price
- $44.52
- Rating
- 4.3/5
- Reviews
- 238
- Age
- 2y ago
COMFIER Lumbar Support Pillow for Office Chair Heated Back Support Pillow with 3 Vibration Modes & 3 Intensities Ergonomic Back Support Cushion for Car Recliner Gaming Chair
- Price
- $55.31
- Rating
- 4.2/5
- Reviews
- 1,167
- Age
- 11mo ago
Lumbar Support Pillow for Office Chair Office Home Essentials Gifts for Mom Dad Back Support Pillow for Car Chair Cushions Back Pain Relief Improve Posture Mesh Cover Double Adjustable Straps
- Price
- $26.28
- Rating
- 4.4/5
- Reviews
- 26,662
- Age
- 8y ago
CILI Lumbar Support Pillow for Office Chair Heated Back Support Pillow with Vibration Back Massager for Chair Back Rest Cushion Pillow for Desk Chair Sofa Gifts for Mom Dad Women Men
- Price
- $44.80
- Rating
- 4.0/5
- Reviews
- 525
- Age
- 2y ago
COMFIER Lumbar Support Cushion with Kneading Massage Heat & Vibration Ergonomic Back Support Pillow for Office Chair Seat & Sofa Adjustable Comfort Gray
- Price
- $56.96
- Rating
- 4.2/5
- Reviews
- 1,167
- Age
- 1y ago
Trending
estimated 90-day click momentum
pluva Lumbar Support Pillow with Heat and Vibration Massage for Lower Back Pain Relief & Comfort Ergonomic Memory Foam Back Cushion with Adjustable Strap for Office Chair Car Seat and Sofa Grey
- Price
- $80.06
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 4mo ago
COMFIER Lumbar Support Cushion with Kneading Massage Heat & Vibration Ergonomic Back Support Pillow for Office Chair Seat & Sofa Adjustable Comfort Gray
- Price
- $56.96
- Rating
- 4.2/5
- Reviews
- 1,167
- Age
- 1y ago
CILI Lumbar Support Pillow for Office Chair with Heat Vibration Heated Back Support Pillow Chair Massager for Back Pain Relief Back Rest Cushion Pillow for Desk Sofa Home Gifts for Women Men Mom Dad
- Price
- $57.89
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2y ago
ALLJOY Heated Back Massager for Back Pain Relief Deep Tissue Shiatsu Lumbar Support Pillow with 3 Massage Modes 3 Intensity Levels & 3 Timer Settings for Office Chair Home Fathers Day Gift for Dad
- Price
- $48.33
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago
USUIE 3-in-1 Rechargeable Electric Lumbar Support Pillow with Heat & Massage & Traction Ergonomic Lower Back Massager for Pain Relief Deep Tissue Ideal for Car/Bed/Sleeping/Office Chair/Travel
- Price
- $65.95
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 7mo ago
Newest
by launch dateALLJOY Heated Back Massager for Back Pain Relief Deep Tissue Shiatsu Lumbar Support Pillow with 3 Massage Modes 3 Intensity Levels & 3 Timer Settings for Office Chair Home Fathers Day Gift for Dad
- Price
- $48.33
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago
3-in-1 Electric Lumbar Support Pillow with Heat & Massage Ergonomic Memory Foam Lower Back Massager for Pain Relief Deep Tissue Smart Air Lift Technology Ideal for Car/Bed/Sleeping/Office Chair
- Price
- $64.35
- Rating
- 4.0/5
- Reviews
- 117
- Age
- 4mo ago
pluva Lumbar Support Pillow with Heat and Vibration Massage for Lower Back Pain Relief & Comfort Ergonomic Memory Foam Back Cushion with Adjustable Strap for Office Chair Car Seat and Sofa Grey
- Price
- $80.06
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 4mo ago
USUIE 3-in-1 Rechargeable Electric Lumbar Support Pillow with Heat & Massage & Traction Ergonomic Lower Back Massager for Pain Relief Deep Tissue Ideal for Car/Bed/Sleeping/Office Chair/Travel
- Price
- $65.95
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 7mo ago
Heated Lumbar Support Pillow for Sleeping Memory Foam Back Pillow for Bed 3 Heat Levels & 8 Timers Ergonomic Lower Back Pillow for Side Back & Stomach Sleepers Washable Cover
- Price
- $43.48
- Rating
- 3.0/5
- Reviews
- 22
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
36 rising
Sellers
55
Est. top-5 brand share
51%
Top 20: 87%
Est. top-5 click share
36%
Top 20: 76%
Open market
45%
- CILI20%
- COMFIER16%
- Qutool6%
- Beleduc5%
- MXT MILLENNIUM X TECHNOLOGY4%
- ComfyMax4%
Demand
Heated Lumbar Support Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Heated Lumbar Support Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heated lumbar support pillow18K/yr
- heated lumbar support for office chair4K/yr
- heated lumbar support for car8K/yr
- heated back pillow7K/yr
- heated lumbar support6K/yr
- heated pillow for back pain7K/yr
- heated lumbar pillow5K/yr
- lumbar support pillow with massager for office chair back4K/yr
- massage lumbar support3K/yr
- heated back support for office chair5K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Lumbar Support Pillow
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Lumbar Support Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data