Heated Lumbar Support Pillow
MaybeProducts sell for $50.92 on average, inside the sweet spot. But demand is soft, at -28.0% this quarter, so Heated Lumbar Support Pillow is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $102K/yr81K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 36%top-5 click share · 36 brands · 55 sellers
Flapen Score
Heated Lumbar Support Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Heated Lumbar Support Pillow is stronger. Inside it, weaker.
Market
The Heated Lumbar Support Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Lumbar Support Pillow 81K times last year and spent an estimated $102K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $102Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- heated lumbar support pillow18K searches a year
02 · Price
A sale here is worth $50.92.
Listings sell for $50.92 on average, from $13.38 to $143.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $50.92 that is $0 to $5K a year per listing.
- Average price
- $50.92inside the $15 to $100 sweet spot
- Price range
- $13.38–$143.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #1,764 within Bed Pillows & Positioners. It carries 3,040 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 33.4%
- Average rank
- #1,764in Bed Pillows & Positioners
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 3,040per listing
- Listings tracked
- 47
04 · Newcomers
15 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Heated Lumbar Support Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
55
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
36%
Top 20: 76%
Open market
45%
- Brand 120%
- Brand 216%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Heated Lumbar Support Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Heated Lumbar Support Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated lumbar support pillow18K/yr
- heated lumbar support for office chair4K/yr
- heated lumbar support for car8K/yr
- heated back pillow7K/yr
- heated lumbar support6K/yr
- heated pillow for back pain7K/yr
- heated lumbar pillow5K/yr
- lumbar support pillow with massager for office chair back4K/yr
- massage lumbar support3K/yr
- heated back support for office chair5K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Lumbar Support Pillow
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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FAQ
Common Heated Lumbar Support Pillow questions
Answered from the same tracked data.