Heated Coffee Mug

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

1.9%

Market size, estimated

$4.8Ma year

Peak month

December11.0× the quietest month

Top search term

ember mug898K searches a year

Listings sell for $81.82 on average, from $22.85 to $131.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $81.82 that is $123K to $164K a year per listing.

Average price

$81.82inside the $15 to $100 sweet spot

Price range

$22.85–$131.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$123K–$164K

Returns

4.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #70 within Coffee, Tea & Espresso. It carries 8,026 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

11.6%

Average rank

#70in Coffee, Tea & Espresso

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

8,026per listing

Listings tracked

29

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months