Heated Blanket Battery Operated

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -78.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-78.6%

Conversion, latest week

0.9%

Market size, estimated

$1.3Ma year

Peak month

January19.8× the quietest month

Top search term

cordless heated blanket443K searches a year

Listings sell for $56.47 on average, from $8.41 to $116.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $56.47 that is $14K to $28K a year per listing.

Average price

$56.47inside the $15 to $100 sweet spot

Price range

$8.41–$116.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$14K–$28K

Returns

4.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #554 within Electric Blankets. It carries 899 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

29.5%

Average rank

#554in Electric Blankets

Average rating

3.93 starsAmazon United States average 4.42 stars

Average reviews

899per listing

Listings tracked

59

41 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months