Heated Blanket

Shoppers searched for this 32.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -74.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29.4M a year.

Searches, last 12 months

32.0M

Growth, 90 days vs prior 90

-74.8%

Conversion, latest week

2.9%

Market size, estimated

$29.4Ma year

Peak month

December19.3× the quietest month

Top search term

heated blanket15.5M searches a year

Listings sell for $31.76 on average, from $18.51 to $69.03. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $31.76 that is $397K to $476K a year per listing.

Average price

$31.76inside the $15 to $100 sweet spot

Price range

$18.51–$69.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

12,500–15,000

Revenue per listing a year

$397K–$476K

Returns

4.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #47 within Electric Blankets. It carries 2,273 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

11.1%

Average rank

#47in Electric Blankets

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,273per listing

Listings tracked

40

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

13Amazon's first-year sales bar

Average brand age

39 months