Heated Bathroom Mat
FailDemand is soft, at -47.1% this quarter, so Heated Bathroom Mat is a Fail.
- Flapen Score
- 33 / 100Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 4933
- Market size
- $14K/yr97K searches / yr
- 90-day growth
- -47.1%search demand this quarter
- Competition
- 73%top-5 click share · 18 brands · 31 sellers
Flapen Score
Heated Bathroom Mat against its category
The dotted line is the Home & Kitchen average. Past it, Heated Bathroom Mat is stronger. Inside it, weaker.
Market
The Heated Bathroom Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Bathroom Mat 97K times last year and spent an estimated $14K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -47.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $14Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- heated bath mat32K searches a year
02 · Price
A sale here is worth $74.87.
Listings sell for $74.87 on average, from $9.89 to $190.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $74.87 that is $0 to $7K a year per listing.
- Average price
- $74.87inside the $15 to $100 sweet spot
- Price range
- $9.89–$190.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #741 within Bath Rugs. It carries 1,170 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 10.9%
- Average rank
- #741in Bath Rugs
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 1,170per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Heated Bathroom Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
18 rising
Sellers
31
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
27%
- Brand 122%
- Brand 221%
- Brand 315%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Heated Bathroom Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Heated Bathroom Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated bath mat32K/yr
- heated bathroom floor mat24K/yr
- heated floor mats for bathroom10K/yr
- heated bathroom mat7K/yr
- heated bathroom rug5K/yr
- heated shower mat3K/yr
- heated floor mat for bathroom3K/yr
- bathroom floor warmer3K/yr
- heated rugs for bathroom3K/yr
- bathroom floor warming mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Bathroom Mat
We read the reviews and the return reasons for every product selling here.
“Little bigger than i excepted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Bathroom Mat questions
Answered from the same tracked data.









