Heated and Massage Recliner
MaybeAn estimated 0.7% of orders come back. But prices span $108.27–$1610.82, mostly outside the sweet spot, so Heated and Massage Recliner is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $156K/yr321K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 25%top-5 click share · 49 brands · 57 sellers
Flapen Score
Heated and Massage Recliner against its category
The dotted line is the Home & Kitchen average. Past it, Heated and Massage Recliner is stronger. Inside it, weaker.
Market
The Heated and Massage Recliner market on Amazon at a glance
Shoppers on Amazon United States searched for Heated and Massage Recliner 321K times last year and spent an estimated $156K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 321K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $156Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- recliner with heat and massage60K searches a year
02 · Price
A sale here is worth $347.99.
Listings sell for $347.99 on average, from $108.27 to $1610.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $347.99 that is $0 to $35K a year per listing.
- Average price
- $347.99above the $15 to $100 sweet spot
- Price range
- $108.27–$1610.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$35K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #492 within Living Room Furniture. It carries 637 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 16%
- Out of stock, average day
- 23.7%
- Average rank
- #492in Living Room Furniture
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 637per listing
- Listings tracked
- 95
04 · Newcomers
48 of last year's 55 launches cleared the first-year sales bar.
55 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 55
- Successful launches
- 48Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Heated and Massage Recliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
49 flat
Sellers
57
Top-5 brand share
50%
Top 20: 84%
Top-5 click share
25%
Top 20: 56%
Open market
45%
- Brand 116%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Heated and Massage Recliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Heated and Massage Recliner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- recliner with heat and massage60K/yr
- recliner chair with massage and heat18K/yr
- heated recliner37K/yr
- heated and massage recliner21K/yr
- recliner with massage14K/yr
- massage recliner chair with heat28K/yr
- massage recliner chairs4K/yr
- heated massage recliner21K/yr
- heated recliner chair17K/yr
- recliner chairs with heat and massage10K/yr
Reviews and returns
What reviews say buyers love and hate about Heated and Massage Recliner
We read the reviews and the return reasons for every product selling here.
“Doesn't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated and Massage Recliner questions
Answered from the same tracked data.