Is hearth & hand with magnolia profitable to sell on Amazon United States?

The niche generates $48K/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).

How competitive is the hearth & hand with magnolia niche?

21 brands and 42 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in hearth & hand with magnolia?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Stain Resistance. The return rate is 2.8%.

When does demand for hearth & hand with magnolia peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the hearth & hand with magnolia niche?

Listings span $6.78–$57.54; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,121 reviews — the moat a new listing must climb.

hearth & hand with magnolia

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Price range

Great$6.78–$57.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.90

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay2,120.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 285K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, hearth & hand with magnolia is a $48K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

hearth & hand with magnolia market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $25K–$34K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,269
Page quality: 0%
Prime: 71%
Sponsored: 71%
Out of stock: 14.2%
Avg brand age: 39 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

25%

Hearth & Hand with Magnolia32%
zoocatia11%
FLYIEE9%
NiuYichee8%
NLUS8%
Generic7%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -14.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top hearth & hand with magnolia search terms

hearth and hand with magnolia107K/yr -16.8%0.3% conv.
hearth & hand with magnolia29K/yr -16.3%0.2% conv.
hearth and hand30K/yr -16.6%0.1% conv.
soap stand for kitchen sink12K/yr -11.5%1.8% conv.
hearth and hand magnolia20K/yr -19.0%0.1% conv.
dish soap stand7K/yr +12.3%2.3% conv.
soap dispenser stand6K/yr -1.2%1.7% conv.
kitchen soap stand6K/yr +9.7%2.3% conv.
magnolia hearth and hand8K/yr -8.4%0.3% conv.
soap riser6K/yr -6.3%1.6% conv.

All search terms

Top hearth & hand with magnolia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 fl oz Salt Refresher Room Spray - Hearth & Hand with Magnolia

Hearth & Hand with Magnolia$19.444.2★129 rev

FLYIEE Wood Risers for Decor Display Bathroom Counter Sink Decor Dish Soap Tray Wood Tray for Kitchen Counter Small Wooden Soap Stand Wood Soap Pedestal Soap Dispenser Stand Modern Farmhouse

FLYIEE$8.724.6★1,346 rev

NLUS 2 Pack Kitchen Cooking Aprons Adjustable Bib Soft Chef Apron with 2 Pockets for Men Women(Black/Brown Stripes)

NLUS$10.294.6★8,998 rev

Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown

zoocatia$9.514.5★3,318 rev

NiuYichee 2 Pcs Sink Stone Soap Trays Water Absorbing Diatomite Tray Used for Hand Soap/Cosmetic Bottles/Dish Soap in the Kitchen/Bathroom Sink Countertop Fast Dry Stone Tray with Non-Slip Pads

NiuYichee$8.614.3★3,357 rev

Newest

by launch date

Instant Dry Sink Tray Anti-Slip Stone Sink Caddy Durable Kitchen Sink Organizer Quick Dry Water Absorbing Stone Tray for Bathroom Counter Stone Soap Tray

Telomet$11.2056 rev

5mo ago

Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7*3.6 Brown

zoocatia$8.70184 rev

1y ago

Quick Dry Sink Caddy Kitchen Sink Organizer Water Absorbing Stone Tray for Sink Stone Drying Tray Diatomite Faucet Mat & Protector Dispenser Sponge Holder Stone Soap Tray for Bathroom Counter

Lyxel$9.77176 rev

1y ago

Bessol Artificial Eucalyptus Stems in Glass Vase with Faux Water 13.5 Fake Plants for Home Decor Coffee Table Centerpieces Office Bathroom & Farmhouse Weddings - Faux Greenery Plants Decorations

Bessol$18.03608 rev

1y ago

4 fl oz CANVAS Refresher Room Spray - Hearth & Hand with Magnolia

Generic$16.1620 rev

2y ago

What buyers say about hearth & hand with magnolia

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Amazing quality”

Size-Overall12%

“True to size”

Advertised Vs Actual Product10%

“As described”

Ease Of Cleaning6%

“Really easy to clean”

Design-Overall5%

“Good design”

Value For Money5%

“Good value for money”

Ease Of Use4%

“Very Convenient”

Organizing Capabilities4%

“Great organizer”

Drainage4%

“Love the drainage shoot”

Storage Capacity3%

“Great storage”

What buyers complain about

Size-Overall26%

“Too short”

Quality-Overall7%

“Cheap quality”

Stain Resistance5%

“Stains”

Strength4%

“Not sturdy”

Drainage4%

“it didnt have a way for the water to drain”

Durability4%

“Broke after 1 month”

Ease Of Cleaning3%

“hard to clean”

Water Resistance3%

“Definitely not water friendly”

Ease Of Use2%

“making it hard to move”

Wood Quality2%

“Low quality wood”

Top return reasons

Size-Overall56%

Color10%

Wood Quality5%

Advertised Vs Actual Product5%

Material Quality4%

Quality-Overall3%

Value For Money3%

Functionality-Overall2%

Strength1%

Display Colors1%

Common questions

Is hearth & hand with magnolia profitable to sell on Amazon United States?: The niche generates $48K/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).
How competitive is the hearth & hand with magnolia niche?: 21 brands and 42 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in hearth & hand with magnolia?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Stain Resistance. The return rate is 2.8%.
When does demand for hearth & hand with magnolia peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the hearth & hand with magnolia niche?: Listings span $6.78–$57.54; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,121 reviews — the moat a new listing must climb.

hearth & hand with magnolia

hearth & hand with magnolia market data

Competition & brand share

Demand & seasonality

Top hearth & hand with magnolia search terms

Top hearth & hand with magnolia products on Amazon

Top sellers

Newest

Trending

What buyers say about hearth & hand with magnolia

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Home & Kitchen