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Hearth & Hand with Magnolia

Fail

Shoppers spend an estimated $48K a year here, so Hearth & Hand with Magnolia is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$48K/yr285K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
47%top-5 click share · 21 brands · 42 sellers

Flapen Score

Hearth & Hand with Magnolia against its category

The dotted line is the Home & Kitchen average. Past it, Hearth & Hand with Magnolia is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hearth & Hand with Magnolia market on Amazon at a glance

Shoppers on Amazon United States searched for Hearth & Hand with Magnolia 285K times last year and spent an estimated $48K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
1.0%
Market size, estimated
$48Ka year
Peak month
December2.7× the quietest month
Top search term
hearth and hand with magnolia107K searches a year

02 · Price

A sale here is worth $16.90.

Listings sell for $16.90 on average, from $6.78 to $57.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.90 that is $0 to $2K a year per listing.

Average price
$16.90inside the $15 to $100 sweet spot
Price range
$6.78–$57.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #2,269 within Holders & Dispensers. It carries 2,121 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
14.2%
Average rank
#2,269in Holders & Dispensers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,121per listing
Listings tracked
34

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hearth & Hand with Magnolia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

42

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

25%

  • Brand 132%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Hearth & Hand with Magnolia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Hearth & Hand with Magnolia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hearth and hand with magnolia107K/yr
  • hearth & hand with magnolia29K/yr
  • hearth and hand30K/yr
  • soap stand for kitchen sink12K/yr
  • hearth and hand magnolia20K/yr
  • dish soap stand7K/yr
  • soap dispenser stand6K/yr
  • kitchen soap stand6K/yr
  • magnolia hearth and hand8K/yr
  • soap riser6K/yr

Reviews and returns

What reviews say buyers love and hate about Hearth & Hand with Magnolia

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Too short”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hearth & Hand with Magnolia questions

Answered from the same tracked data.