Is heart wreath frame profitable to sell on Amazon United States?

The niche generates $15K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -63.5%. Flapen's verdict: Skip it (32/100).

How competitive is the heart wreath frame niche?

15 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in heart wreath frame?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Weight Heavy. The return rate is 3.9%.

When does demand for heart wreath frame peak?

Demand peaks in Jan–Feb; the busiest month runs 20.4× the quietest.

What does it cost to enter the heart wreath frame niche?

Listings span $7.81–$22.72; the average listing price is $13.21 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

heart wreath frame

Skip it

Soft demand (-63.5% this quarter) — this niche doesn't clear our bar today.

Review moat

Great278.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.21

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Good$7.81–$22.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$15K

$15K/yr · 53K searches

Growth

Bad-63.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, heart wreath frame is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 32/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

heart wreath frame market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $26K–$33K; units × avg price
Conversion rate: 2.1%
Avg BSR: #1,832
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 19.0%
Avg brand age: 32 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

22%

Upstout26%
Aodaer19%
Linsuminn12%
Fovths8%
UTALIND6%
Sumind6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 20.4×

Open Trend

Top heart wreath frame search terms

heart wreath frame15K/yr -65.1%4.7% conv.
wire heart wreath frame7K/yr -62.0%2.2% conv.
heart wire wreath frame5K/yr -50.9%3.6% conv.
heart shaped wreath frame7K/yr -63.6%2.9% conv.
wire heart4K/yr -66.7%1.3% conv.
heart wreath form5K/yr -57.7%2.6% conv.
heart shaped wire wreath frame4K/yr -60.6%1.7% conv.
heart wreath forms6K/yr -78.3%5.0% conv.

All search terms

Top heart wreath frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Upstout 2-Pack 12 Inch Heart Shaped Wire Wreath Frame Heart Metal Wreath Form with Ring Design DIY Crafts and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings

Upstout$9.544.6★1,179 rev

14 Inch Heart Wreath Frame 2 Pack Heart Wire Wreath Form Dark Green Heart Shaped Metal Wreaths Rings for Valentines Day Wedding Anniverasy Front Door Home Outdoor Decorations DIY Crafts Supplies

Linsuminn$7.814.7★18 rev

Aodaer 2 Pack 14 Inch Heart Wire Wreaths Frame Heart Metal Wreath Garland Green Wire Flower Wreath for Valentines Day Wedding Party Home Ceremony Decoration

Aodaer$9.334.7★216 rev

Fovths 4 Pack Heart Wreath Frame 14 Inch Dark Green Heart Shaped Metal Wreath Garland Wire Flower Wreaths for Valentines Day DIY Crafts Wedding Party Home Ceremony Decoration

Fovths$11.424.6★90 rev

UTALIND 4 Pcs Wire Wreath Frame Rings (8-inch Heart Shaped Black)

UTALIND$12.394.6★129 rev

Newest

by launch date

Unlorspy 4Pcs 14Inch Heart Shaped Wreath Frames Dark Green Wire Frame with Ring Design for Valentines Day Wreath DIY Crafts and Home Decor for Christmas Holiday/Weddings

Unlorspy$14.740 rev

4mo ago

Upstout 2-Pack 14 Inch Wire Wreath Frame Heart Metal Wreath Form with Heart Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings

Upstout$9.881,179 rev

4mo ago

12 Pack 12 Inch Heart Metal Wreath Frames Wreath Rings for DIY Crafts

TvlEj$22.7210 rev

6mo ago

14 Inch Heart Wreath Frame 2 Pack Heart Wire Wreath Form Dark Green Heart Shaped Metal Wreaths Rings for Valentines Day Wedding Anniverasy Front Door Home Outdoor Decorations DIY Crafts Supplies

Linsuminn$7.8118 rev

7mo ago

Aodaer 6 Pack 16 Inch Heart Wire Wreaths Frame Heart Metal Wreath Garland Green Wire Flower Wreath for Valentines Day Wedding Party Home Ceremony Decoration

Aodaer$20.30216 rev

10mo ago

What buyers say about heart wreath frame

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Good size”

Value For Money17%

“Great value for money”

Quality-Overall16%

“Excellent quality”

Advertised Vs Actual Product13%

“exactly as described”

Strength12%

“Sturdy”

Frame Quality7%

“Very pleased with the quality of these frames”

Embellishment/Embroidery Quality4%

“Nice for wreath making with ribbon”

Shape/Style2%

“has good shape”

Thickness2%

“Size and how thick thay are”

Durability1%

“It feels like they will hold up for multiple uses over the years”

What buyers complain about

Size-Overall50%

“Very Small”

Ease Of Use25%

“so was more difficult to use for my crafts”

Weight Heavy13%

“Heavier then the craft store ones”

Top return reasons

Size-Overall56%

Frame Quality14%

Value For Money8%

Advertised Vs Actual Product6%

Functionality-Overall3%

Thin3%

Strength2%