Is heart vase profitable to sell on Amazon United States?

The niche generates $37K/yr across 31 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -70.6%. Flapen's verdict: Skip it (41/100).

How competitive is the heart vase niche?

26 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in heart vase?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Wood Quality. The return rate is 3.5%.

When does demand for heart vase peak?

Demand peaks in Jan–Feb; the busiest month runs 7.7× the quietest.

What does it cost to enter the heart vase niche?

Listings span $11.53–$30.73; the average listing price is $18.61 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.

heart vase

Skip it

Soft demand (-70.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$18.61

avg listing price — sweet spot $15–$100

Price range

Great$11.53–$30.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Great489.32

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$37K

$37K/yr · 186K searches

Growth

Bad-70.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, heart vase is a $37K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

heart vase market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $47K–$56K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,924
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 20.0%
Avg brand age: 30 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

51%

Top 20: 91%

Open market

36%

Ynxee17%
Aprjv16%
Comanro10%
Zormon8%
Royal Imports7%
LevOli6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -70.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 7.7×

Open Trend

Top heart vase search terms

heart vase51K/yr -57.0%1.1% conv.
heart shaped vase16K/yr -46.0%0.8% conv.
anatomical heart vase12K/yr -35.9%1.4% conv.
heart vases8K/yr -58.1%0.4% conv.
heart flower vase7K/yr -48.2%0.5% conv.
heart vases for flowers10K/yr -68.8%1.1% conv.
heart shaped flower vase5K/yr -27.5%0.1% conv.
love vase5K/yr -46.1%0.2% conv.
heart shape vase4K/yr -39.2%0.2% conv.
valentines day vase14K/yr -96.0%0.0% conv.

All search terms

Top heart vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Human Heart Organ Shape Vase Creepy Halloween Home Desk Flowers Pot Decor Medium Size 6.2 x 4.2 Red

Ynxee$16.744.1★233 rev

Aprjv Vase Flower Vases Heart Shaped Decor Resin Flower Pot Modern Unique Nordic Art Style Decorative Vase for Home Wedding Valentine Gift Desktop Living Room Decoration - White

Aprjv$19.174.3★330 rev

White Ceramic Flower Vase Home Table Decor Heart Shaped Vase Set of 2

Zormon$26.524.7★2,058 rev

LevOli Gothic Anatomical Heart Vase - Valentines Creepy Large Human Heart Shaped Flower Planter - Horror Lovers Halloween Themed Gifts for Adult Women - Edgar Allan Poe Spooky Decor Weird Oddities

LevOli$30.734.7★175 rev

Royal Imports Flower Glass Vase Decorative Centerpiece Home or Wedding - Clear Heart-Shaped 12 Tall 3x4 Opening

Royal Imports$16.664.3★347 rev

Newest

by launch date

White Ceramic Flower Vases Table Decor Heart Shaped Vase Centerpiece

Zormon$14.5738 rev

2mo ago

Heart Shape Resin Vase Gothic Anatomical Flower Vase for Dried Flowers Glass Vase Alternative Unique Resin Desktop Decor Medical Appreciation Gift for Nurse Doctor Home Office Living Room Shelf

FURUBETA$13.852 rev

3mo ago

Joyathome Plant Propagation Station Heart Glass Vase Solid Wooden Stand

Joyathome$15.6655 rev

6mo ago

Heart Shaped Vase Unique Hydroponic Flower Vase Elegant Transparent Glass Plant Planter Valentines Day Mothers Day Anniversary

Healeved$17.041 rev

7mo ago

JarThenaAMCS Mothers Day Heart Ceramic Vase Cute Red Heart Shaped Flower Vase for Valentines Day Women Girls Gift Indoor Outdoor Garden Living Room Home Party Table Centerpiece Decor

JarThenaAMCS$20.7113 rev

9mo ago

What buyers say about heart vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The build quality feels solid”

Design-Overall17%

“Beautiful and functional”

Gifting Purpose14%

“Sweet gift”

Advertised Vs Actual Product8%

“It is exactly as pictured”

Value For Money8%

“I'm very pleased with the fair price”

Size-Overall5%

“Size is accurate”

Material Quality4%

“The material is nice”

Strength3%

“sturdy”

Color3%

“Pretty”

Plant Growth2%

“This is a super cute plant propagation station”

What buyers complain about

Size-Overall29%

“To small”

Quality-Overall7%

“Cheap”

Wood Quality3%

“There's a little variation within the wood”

Ease Of Cleaning3%

“the wood was dirty, and rough in some spots, and needs a bit of sanding and cleanup”

Balance/Stability2%

“Will not stay upright”

Shape/Style2%

“It was a little hard to arrange the flowers because of the shape”

Water Resistance2%

“getting water everywhere”

Leak-Proof2%

“Leaked”

Advertised Vs Actual Product2%

“No seeds provided as stated on product box”

Material Quality2%

“Cheap plastic”

Top return reasons

Size-Overall61%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Color5%

Quality-Overall4%

Value For Money4%

Material Quality3%

Design-Overall2%