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Heart Sheets

Fail

Demand is soft, at -46.9% this quarter, so Heart Sheets is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$32K/yr263K searches / yr
90-day growth
-46.9%search demand this quarter
Competition
26%top-5 click share · 8 brands · 15 sellers

Flapen Score

Heart Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Heart Sheets is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Sheets 263K times last year and spent an estimated $32K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-46.9%
Conversion, latest week
0.2%
Market size, estimated
$32Ka year
Peak month
January15.2× the quietest month
Top search term
betsey johnson bedding65K searches a year

02 · Price

A sale here is worth $55.98.

Listings sell for $55.98 on average, from $20.11 to $126.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $55.98 that is $0 to $6K a year per listing.

Average price
$55.98inside the $15 to $100 sweet spot
Price range
$20.11–$126.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,222 within Comforters & Sets. It carries 2,204 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#1,222in Comforters & Sets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,204per listing
Listings tracked
57

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Heart Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

15

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

26%

Top 20: 69%

Open market

1%

  • Brand 197%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 50%
  • Brand 60%
  • Open — no brand owns it (2 brands, 1%)

Demand

Heart Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 15.2×

Search terms

Top Heart Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betsey johnson bedding65K/yr
  • betsey johnson comforter set26K/yr
  • betsey johnson sheets26K/yr
  • betsey johnson comforter13K/yr
  • betsey johnson sheets queen11K/yr
  • betsey johnson bedding queen13K/yr
  • heart sheets16K/yr
  • betsy johnson sheets5K/yr
  • betsey johnson bedding king7K/yr
  • betsy johnson bedding6K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Sheets

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Quality-Overall”
3.6%of orders come back
“Cheap”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heart Sheets questions

Answered from the same tracked data.