Heart Sheets
FailDemand is soft, at -46.9% this quarter, so Heart Sheets is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $32K/yr263K searches / yr
- 90-day growth
- -46.9%search demand this quarter
- Competition
- 26%top-5 click share · 8 brands · 15 sellers
Flapen Score
Heart Sheets against its category
The dotted line is the Home & Kitchen average. Past it, Heart Sheets is stronger. Inside it, weaker.
Market
The Heart Sheets market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Sheets 263K times last year and spent an estimated $32K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -46.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $32Ka year
- Peak month
- January15.2× the quietest month
- Top search term
- betsey johnson bedding65K searches a year
02 · Price
A sale here is worth $55.98.
Listings sell for $55.98 on average, from $20.11 to $126.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $55.98 that is $0 to $6K a year per listing.
- Average price
- $55.98inside the $15 to $100 sweet spot
- Price range
- $20.11–$126.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,222 within Comforters & Sets. It carries 2,204 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #1,222in Comforters & Sets
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 2,204per listing
- Listings tracked
- 57
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Heart Sheets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Betsey Johnson - Queen Comforter Set Soft & Reversible Floral Bedding 5 Piece Bonus Bed Set with Pillowcases Throw Blanket & Heart Shaped Throw Pillow (Patchwork Floral/Butterfly Love Heart Blue)
- Price
- $69.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Betsey Johnson - Queen Comforter Set with Shams & Bonus Plush Throw Blanket Soft & Lightweight Bedding Dorm Room Essentials Signature Hotel Solid Black
- Price
- $62.52
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

Betsey Johnson - Full Sheet Set Ultra-Soft Bedding with Smooth & Silky Feel Deep Pockets Bed Sheets with Matching Fitted Sheet & Pillowcases (Betseys Leopard Pink)
- Price
- $24.08
- Rating
- 4.2/5
- Reviews
- 6,847
- Age
- 7y ago

Betsey Johnson - King Bed Sheets Soft & Lightweight Bedding Fade & Wrinkle Resistant (Betseys Toile Black King)
- Price
- $33.63
- Rating
- 4.2/5
- Reviews
- 6,847
- Age
- 2y ago

Betsey Johnson - Queen Bed Sheets Soft & Lightweight Bedding Fade & Wrinkle Resistant (Leopard Queen)
- Price
- $26.30
- Rating
- 4.2/5
- Reviews
- 6,847
- Age
- 7y ago
Trending
estimated 90-day click momentum
Betsey Johnson - Full Size Sheet Set Ultra-Soft & Lightweight Bedding with Pillowcases Fully Elastic Fitted Sheet Deep Pocket Pink Room Decor (Ballet Bows Pink)
- Price
- $26.32
- Rating
- 4.2/5
- Reviews
- 6,847
- Age
- 2y ago

Betsey Johnson - Queen Comforter Set Soft & Reversible Floral Bedding 5 Piece Bonus Bed Set with Pillowcases Throw Blanket & Heart Shaped Throw Pillow (Patchwork Floral/Butterfly Love Heart Blue)
- Price
- $69.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Betsey Johnson - Queen Size Sheet Set Ultra-Soft & Lightweight Bedding with Pillowcases Fully Elastic Fitted Sheet Deep Pocket Floral Room Decor (Betseys Toile Black)
- Price
- $27.46
- Rating
- 4.2/5
- Reviews
- 6,847
- Age
- 2y ago

Betsey Johnson - Queen Duvet Cover Set Reversible Cotton Bedding with Matching Shams & Bonus Throw Pillow Chic Bedding Set (Rambling Roses Pink Queen)
- Price
- $101.30
- Rating
- 4.1/5
- Reviews
- 640
- Age
- 4y ago

Betsey Johnson - King Bed Sheets Soft & Lightweight Bedding Fade & Wrinkle Resistant (Betseys Toile Black King)
- Price
- $33.63
- Rating
- 4.2/5
- Reviews
- 6,847
- Age
- 2y ago
Newest
by launch date
Betsey Johnson - Queen Comforter Set Soft & Reversible Floral Bedding 5 Piece Bonus Bed Set with Pillowcases Throw Blanket & Heart Shaped Throw Pillow (Patchwork Floral/Butterfly Love Heart Blue)
- Price
- $69.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Betsey Johnson - Queen Comforter Set Lightweight & Soft Plush Bedding with for Year Round Comfort 3 Piece Bed Set with Matching Pillowcases (Flirty Bows Pink)
- Price
- $78.51
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 9mo ago

Betsey Johnson - Queen Bedding Set Wrinkle-Resistant 8 Piece Bed Set Ultra-Soft Comforter w/Matching Bed Sheets Pillowcases & Throw Blanket Lightweight for All-Season Comfort (Garden Floral Pink)
- Price
- $114.91
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 11mo ago

Betsey Johnson - King Bedding Set Wrinkle-Resistant 8 Piece Bed Set Ultra-Soft Comforter w/Matching Bed Sheets Pillowcases & Throw Blanket Lightweight for All-Season Comfort (Garden Floral Pink)
- Price
- $102.11
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 11mo ago

Betsey Johnson - Queen Comforter Set with Shams & Bonus Plush Throw Blanket Soft & Lightweight Bedding Dorm Room Essentials Signature Hotel Solid Black
- Price
- $62.52
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
15
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 69%
Open market
1%
- Betsey Johnson97%
- Juicy Couture1%
- Where The Polka Dots Roam1%
- CGK Unlimited1%
- Elegant Comfort0%
- Vonty0%
- Open — no brand owns it (2 brands, 1%)
Demand
Heart Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 15.2×
Search terms
Top Heart Sheets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- betsey johnson bedding65K/yr
- betsey johnson comforter set26K/yr
- betsey johnson sheets26K/yr
- betsey johnson comforter13K/yr
- betsey johnson sheets queen11K/yr
- betsey johnson bedding queen13K/yr
- heart sheets16K/yr
- betsy johnson sheets5K/yr
- betsey johnson bedding king7K/yr
- betsy johnson bedding6K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Sheets
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Sheets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









