heart shaped muffin pan
Skip itSoft demand (-85.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$8.44–$33.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 42K searches
Growth
Bad-85.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart shaped muffin pan is a $27K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 38/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
heart shaped muffin pan market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$29K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 12.7%
- Avg brand age
- 45 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
22
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
34%
- SILIVO21%
- Fimary13%
- AOTASO9%
- Paris Hilton9%
- CAKETIME8%
- HKNMTT7%
Demand
Weekly Amazon search volume, last 24 weeks — -85.6% search growth over the last 90 days.Top heart shaped muffin pan search terms
- heart shaped muffin pan14K/yr
- heart muffin pan9K/yr
- heart shaped brownie pan7K/yr
- heart brownie pan4K/yr
- heart cupcake mold4K/yr
- heart shaped silicone cupcake molds3K/yr
Top heart shaped muffin pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SILIVO Silicone Heart Muffin Pan (2 Pack) - Nonstick Silicone Molds for Baking Cupcake Pan for Brownies Tartlets and Egg Bites
SILIVO$12.624.7★367 rev
Fimary Premium Silicone Heart-Shaped Baking Mold with Metal Reinforced Frame 1 Pack Non-Stick Cupcake & Muffin Pan for Baking Chocolate Egg Bites & Brownies BPA Free Dishwasher & Oven Safe
Fimary$12.694.7★13 rev
Paris Hilton Heart Silicone Cake Pan Nonstick Heart Shaped Mold Oven Safe Bakeware for Cakes Brownies and Desserts 6-Cup Pink
Paris Hilton$12.454.6★241 rev
HKNMTT 2Pcs Silicone Heart Molds for Chocolate Muffin 12-Cavity Nonstick
HKNMTT$13.744.6★2,792 rev
Fox Run Mini Heart Muffin Pan 12-Cup Preferred Non-Stick Gray
Fox Run$16.654.1★403 rev
Newest
by launch date
Wilewir 2Pcs Silicone Heart Muffin Pan for Baking 12-Cavity Silicone Molds for Baking Muffins Cupcake Pan for Brownies Egg Bites Tartlets Chocolates
Wilewir$12.2123 rev
Fimary Premium Silicone Heart-Shaped Baking Mold with Metal Reinforced Frame 1 Pack Non-Stick Cupcake & Muffin Pan for Baking Chocolate Egg Bites & Brownies BPA Free Dishwasher & Oven Safe
Fimary$12.6913 rev
2 Pack Silicone Heart Muffin Pan 12-Cavity Nonstick Silicone Molds Bakeware Supplies Cupcake Pan for Baking Muffins Cakes Tartlets Egg Bites on Wedding Valentines Day Home Party(COLOR:Cream)
Giyochie$9.496 rev
DiQiRenQin Heart Muffin Pan 2 Pack 12 Cavity Silicone Baking Mold Non-Stick
DiQiRenQin$9.158 rev
Holyenten 2 Inch Small Heart Shaped Silicone Molds 12-Cup Cavity Baking Pan for Valentines Day Muffins Cupcakes Chocolate Tartlets Egg Bites 2 Pack
Holyenten$9.0118 rev
Trending
90-day click momentumFimary Premium Silicone Heart-Shaped Baking Mold with Metal Reinforced Frame 1 Pack Non-Stick Cupcake & Muffin Pan for Baking Chocolate Egg Bites & Brownies BPA Free Dishwasher & Oven Safe
Fimary$12.694.7★
2 Pack Silicone Heart Muffin Pan 12-Cavity Nonstick Silicone Molds Bakeware Supplies Cupcake Pan for Baking Muffins Cakes Tartlets Egg Bites on Wedding Valentines Day Home Party(COLOR:Cream)
Giyochie$9.495.0★
CHEFMADE Madeleine Mold Cake Pan 12-Cavity Non-Stick Heart-shaped Shello Madeline Bakeware for Oven Baking (Champagne Gold)
CHEFMADE$21.754.7★
2pcs Silicone Heart Muffin Pan 10 x 7 x 0.8 inch Nonstick Heart Shaped Silicone Molds for Chocolate Candy Cake Soap(COLOR:white)
FuGuiHui$8.445.0★
AOTASO 8 Inch Silicone Heart Shaped Cake Pans Small Heart Cake Pan Set Nonstick Silicone Heart Molds for Baking (2 Pcs Cream)
AOTASO$12.614.7★
What buyers say about heart shaped muffin pan
What buyers praise and complain about, mined from review topics.What buyers love
“Cakes came out perfect”
“Easy to use”
“cleans up quickly”
“the mold is good quality”
“Good size”
“the shape is so cute”
“Sturdy”
“Perfect as advertised”
“Works great”
“It's non-stick so the cheesecakes come off easily”
What buyers complain about
“Big”
“Very flimsy”
“for that reason I can't recommend these pans for baking”
“The cupcakes did not stick”
“If you are making muffins this won't work”
“They also aren't pink at all they're like a deep red”
“It burn”
“There were no directions that came with this silicone heart shaped pan”
“Poor product”
“Brownies stained the pink”
Top return reasons
Common questions
- Is heart shaped muffin pan profitable to sell on Amazon United States?
- The niche generates $27K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -85.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the heart shaped muffin pan niche?
- 19 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in heart shaped muffin pan?
- Top complaints mined from reviews: Size-Overall, Strength, Cooking Experience. The return rate is 4.5%.
- What does it cost to enter the heart shaped muffin pan niche?
- Listings span $8.44–$33.23; the average listing price is $14.29 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.