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Heart Shaped Dutch Oven

Fail

Demand is soft, at -49.1% this quarter, so Heart Shaped Dutch Oven is a Fail.

Flapen Score
24
24 / 100
Ranks 11,037 of 11,240 Home & Kitchen niches · −25 vs the category median of 49
Market size
$21K/yr74K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
70%top-5 click share · 6 brands · 17 sellers

Flapen Score

Heart Shaped Dutch Oven against its category

The dotted line is the Home & Kitchen average. Past it, Heart Shaped Dutch Oven is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Shaped Dutch Oven market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Shaped Dutch Oven 74K times last year and spent an estimated $21K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
0.6%
Market size, estimated
$21Ka year
Peak month
December44.9× the quietest month
Top search term
heart shaped dutch oven18K searches a year

02 · Price

A sale here is worth $46.35.

Listings sell for $46.35 on average, from $22.26 to $170.24. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $46.35 that is $0 to $5K a year per listing.

Average price
$46.35inside the $15 to $100 sweet spot
Price range
$22.26–$170.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Pots & Pans. It carries 1,068 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#169in Pots & Pans
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,068per listing
Listings tracked
14

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Heart Shaped Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Heart Shaped Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 44.9×

Search terms

Top Heart Shaped Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart shaped dutch oven18K/yr
  • heart dutch oven15K/yr
  • heart pot9K/yr
  • heart shaped pot7K/yr
  • heart cast iron5K/yr
  • heart shaped cast iron skillet4K/yr
  • heart shaped skillet4K/yr
  • heart skillet4K/yr
  • heart shaped cast iron5K/yr
  • heart shaped dutch oven pot with lid4K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Shaped Dutch Oven

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Very small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heart Shaped Dutch Oven questions

Answered from the same tracked data.