heart shaped cupcake pan
Skip itSoft demand (-88.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great294.98avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Price range
Good$7.50–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 144K searches
Growth
Bad-88.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart shaped cupcake pan is a $26K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
heart shaped cupcake pan market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 14.6%
- Avg brand age
- 29 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
40
Top-5 brand share
45%
Top 20: 82%
Top-5 click share
35%
Top 20: 71%
Open market
51%
- LepoHome12%
- EQUNROY12%
- SILIVO11%
- AOTASO6%
- Fox Run5%
- Giyochie4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -88.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 30.2×
Top heart shaped cupcake pan search terms
- heart shaped cupcake pan20K/yr
- heart cupcake pan15K/yr
- heart tins8K/yr
- heart shaped foil pans11K/yr
- heart tins with lids12K/yr
- heart shaped tins with lids7K/yr
- mini heart cake pans5K/yr
- heart shaped cake pans with lids6K/yr
- heart shaped cake pans disposable4K/yr
- heart shaped mini cake pans7K/yr
Top heart shaped cupcake pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EQUNROY 30 Pcs Heart Shaped Cake Pans with Lids Mini Pink Aluminum Foil Baking Tins 3.4 Oz Disposable Cupcake Containers for Valentines Day Mothers Day Wedding Party (100ml/3.3OZ)
EQUNROY$9.474.4★86 rev
SILIVO Silicone Heart Muffin Pan (2 Pack) - Nonstick Silicone Molds for Baking Cupcake Pan for Brownies Tartlets and Egg Bites
SILIVO$12.624.7★367 rev
50 Pack Heart Shaped Mini Cake Pans with Lids Small Disposable Aluminum Foil Cupcake Loaf Pans Baking Cup Cake Tin Mold for Valentines Mothers Day Wedding Party Birthdays (Pink 3.4oz/100ml
LepoHome$13.044.7★204 rev
2 Pack Silicone Heart Muffin Pan 12-Cavity Nonstick Silicone Molds Bakeware Supplies Cupcake Pan for Baking Muffins Cakes Tartlets Egg Bites on Wedding Valentines Day Home Party(COLOR:Cream)
Giyochie$9.495.0★6 rev
AOTASO 2 Pcs Heart Shaped Muffin Pan with Metal Reinforced Frame 12 Cup Nonstick Silicone Heart Cake Mold for Baking 2.5 Inch Cupcake Tray (Cream)
AOTASO$19.714.7★1,014 rev
Newest
by launch date
100 Pcs 3.4 oz Aluminum Heart Shaped Cake Pans With Lids Foil Baking Cups
CathJune$22.112 rev
25 Sets Heart Shaped Metal Favor Boxes with Clear Window Lids 2 Oz Silver Tins with Organza Bags and Gift Tags for Party Favors Valentines Day Candy Crafts and Small Gifts
Generic$23.002 rev
Obantrsz Heart Shaped Cake Pans 20 Count Disposable Aluminum Foil Baking Tins with Lids - 7 Oz Mini Heart Muffin Pans for Cupcakes Mothers Day Valentines Day Wedding Christmas (Red)
Obantrsz$13.9311 rev
LepoHome 30 Set Heart Shaped Cake Pans with Lids - 3.4oz/100ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Red)
LepoHome$7.50204 rev
LepoHome 20 Set Heart Shaped Cake Pans with Lids - 9oz/255ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Pink)
LepoHome$13.47204 rev
Trending
90-day click momentum100 Pcs 3.4 oz Aluminum Heart Shaped Cake Pans With Lids Foil Baking Cups
CathJune$22.114.5★
25 Sets Heart Shaped Metal Favor Boxes with Clear Window Lids 2 Oz Silver Tins with Organza Bags and Gift Tags for Party Favors Valentines Day Candy Crafts and Small Gifts
Generic$23.005.0★
LepoHome 30 Set Heart Shaped Cake Pans with Lids - 3.4oz/100ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Red)
LepoHome$7.504.7★
LepoHome 20 Set Heart Shaped Cake Pans with Lids - 9oz/255ml Mini Disposable Aluminum Foil Cupcake Containers for Baking - Valentines Day Wedding Flan Creme Brulee & Brownie Containers (Pink)
LepoHome$13.474.7★
Obantrsz Heart Shaped Cake Pans 20 Count Disposable Aluminum Foil Baking Tins with Lids - 7 Oz Mini Heart Muffin Pans for Cupcakes Mothers Day Valentines Day Wedding Christmas (Red)
Obantrsz$13.934.4★
What buyers say about heart shaped cupcake pan
What buyers praise and complain about, mined from review topics.What buyers love
“Baked well”
“True to its size”
“the mold is good quality”
“transport very convenient”
“Great quality and perfect for gifting or parties”
“cleanly after freezing them for a while”
“Great buy”
“They are sturdy”
“the shape is so cute”
“The color is perfect”
What buyers complain about
“Bigger than expected”
“Quality is not great at all”
“It was hard to close it wouldnt stay closed or snapped”
“They are thin so they cooled quickly”
“as the molds themselves are pretty flimsy due to being silicone”
“There were no directions that came with this silicone heart shaped pan”
“They didnt stay together”
“If you are making muffins this won't work”
“Lids stink”
“They also aren't pink at all they're like a deep red”
Top return reasons
Common questions
- Is heart shaped cupcake pan profitable to sell on Amazon United States?
- The niche generates $26K/yr across 44 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -88.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the heart shaped cupcake pan niche?
- 36 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in heart shaped cupcake pan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 4.4%.
- When does demand for heart shaped cupcake pan peak?
- Demand peaks in Jan–Feb; the busiest month runs 30.2× the quietest.
- What does it cost to enter the heart shaped cupcake pan niche?
- Listings span $7.50–$29.27; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.