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Heart Shaped Cupcake Pan

Fail

Demand is soft, at -88.1% this quarter, so Heart Shaped Cupcake Pan is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$26K/yr144K searches / yr
90-day growth
-88.1%search demand this quarter
Competition
35%top-5 click share · 36 brands · 40 sellers

Flapen Score

Heart Shaped Cupcake Pan against its category

The dotted line is the Home & Kitchen average. Past it, Heart Shaped Cupcake Pan is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Shaped Cupcake Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Shaped Cupcake Pan 144K times last year and spent an estimated $26K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-88.1%
Conversion, latest week
1.1%
Market size, estimated
$26Ka year
Peak month
February30.2× the quietest month
Top search term
heart shaped cupcake pan20K searches a year

02 · Price

A sale here is worth $16.28.

Listings sell for $16.28 on average, from $7.50 to $29.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.28 that is $0 to $2K a year per listing.

Average price
$16.28inside the $15 to $100 sweet spot
Price range
$7.50–$29.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #366 within Cake Pans. It carries 295 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#366in Cake Pans
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
295per listing
Listings tracked
44

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Heart Shaped Cupcake Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

40

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

35%

Top 20: 71%

Open market

51%

  • Brand 112%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Heart Shaped Cupcake Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 30.2×

Search terms

Top Heart Shaped Cupcake Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart shaped cupcake pan20K/yr
  • heart cupcake pan15K/yr
  • heart tins8K/yr
  • heart shaped foil pans11K/yr
  • heart tins with lids12K/yr
  • heart shaped tins with lids7K/yr
  • mini heart cake pans5K/yr
  • heart shaped cake pans with lids6K/yr
  • heart shaped cake pans disposable4K/yr
  • heart shaped mini cake pans7K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Shaped Cupcake Pan

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Baking”
38%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Shaped Cupcake Pan questions

Answered from the same tracked data.