Heart Pillow
FailDemand is soft, at -53.5% this quarter, so Heart Pillow is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $156K/yr533K searches / yr
- 90-day growth
- -53.5%search demand this quarter
- Competition
- 45%top-5 click share · 27 brands · 36 sellers
Flapen Score
Heart Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Heart Pillow is stronger. Inside it, weaker.
Market
The Heart Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Pillow 533K times last year and spent an estimated $156K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 533K
- Growth, 90 days vs prior 90
- -53.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $156Ka year
- Peak month
- January6.9× the quietest month
- Top search term
- heart pillow249K searches a year
02 · Price
A sale here is worth $15.79.
Listings sell for $15.79 on average, from $6.29 to $38.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.79 that is $2K to $4K a year per listing.
- Average price
- $15.79inside the $15 to $100 sweet spot
- Price range
- $6.29–$38.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #287 within Decorative Pillows, Inserts & Covers. It carries 635 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #287in Decorative Pillows, Inserts & Covers
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 635per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Heart Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
36
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
45%
Top 20: 84%
Open market
38%
- Brand 119%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 64%
Demand
Heart Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 6.9×
Search terms
Top Heart Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart pillow249K/yr
- heart shaped pillow61K/yr
- pink heart pillow36K/yr
- heart pillows49K/yr
- red heart pillow27K/yr
- heart throw pillow21K/yr
- heart pillows for girls12K/yr
- heart shape pillow10K/yr
- heart shaped pillows13K/yr
- small heart pillow9K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Pillow
We read the reviews and the return reasons for every product selling here.
“Not size I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Pillow questions
Answered from the same tracked data.









