Heart Pillow
FailDemand is soft, at -53.5% this quarter, so Heart Pillow is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $156K/yr533K searches / yr
- 90-day growth
- -53.5%search demand this quarter
- Competition
- 45%top-5 click share · 27 brands · 36 sellers
Flapen Score
Heart Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Heart Pillow is stronger. Inside it, weaker.
Market
The Heart Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Pillow 533K times last year and spent an estimated $156K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 533K
- Growth, 90 days vs prior 90
- -53.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $156Ka year
- Peak month
- January6.9× the quietest month
- Top search term
- heart pillow249K searches a year
02 · Price
A sale here is worth $15.79.
Listings sell for $15.79 on average, from $6.29 to $38.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.79 that is $2K to $4K a year per listing.
- Average price
- $15.79inside the $15 to $100 sweet spot
- Price range
- $6.29–$38.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #287 within Decorative Pillows, Inserts & Covers. It carries 635 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #287in Decorative Pillows, Inserts & Covers
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 635per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Heart Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IREMATE Pink Throw Pillows Cute Heart Pillow Decorative Pillows for Bed
- Price
- $11.28
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 2y ago

XVTRU Dusty Pink Heart Pillows Cute Heart Decorative Pillow Heart Shaped Throw Pillows for Bed Faux Rabbit Fur Plush Hoom Decor Pillow Cushion for Chair Sofa Living Room (Mini 12.9 x 9.8)
- Price
- $9.88
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 3y ago

Petrella White Throw Pillows Cute Decorative Heart Pillow 13 x 10 in
- Price
- $10.29
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 2y ago

YRXRUS Heart Pillows Love Heart Shaped Pillow Small Cute Pink Heart Pillows for Gifts Faux Rabbit Throw Pillows for Her Kids Girls Home Decoration 10X11 Inch
- Price
- $12.83
- Rating
- 4.7/5
- Reviews
- 1,290
- Age
- 3y ago

16 Inch Pink Heart Pillow Decorative Throw Pillows Heart Shaped Soft Fluffy Faux Fur Cute Pillows for Women Valentine Anniversary Couch Bed Bedroom Room Home Decor Aesthetic (1 Pink Medium-16x13)
- Price
- $14.81
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Sebil Heart Pillows Cute Heart Decorative Pillow Super Soft Throw Pillow Valentines Day Decorations Pillow Wedding Decor (Milk White Small)
- Price
- $6.29
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 7mo ago

MOYOAMA Open Heart Surgery Pillow for Heart Surgery Recovery Gifts - After Bypass Surgery Must Haves Gifts for Chest Surgery Recovery Seatbelt Pillows for Post-Surgery Shock Absorbing Chest Pillow
- Price
- $33.28
- Rating
- 4.7/5
- Reviews
- 613
- Age
- 1y ago

Nokrwit 2PCS Throw Pillows Cute Room Decor Heart Pillow Home Decor Decorative Couch Pillows Bed Pillows Outdoor Pillows Valentine Gifts White 9*13
- Price
- $11.49
- Rating
- 4.1/5
- Reviews
- 117
- Age
- 9mo ago

XVTRU Heart Pillows Heart Decorative Pillow Soft Fluffy Heart Shaped Dusty Pink Throw Pillows with Faux Rabbit Fur Aesthetic Room Decor Cute Small Pillow for Valentines Mothers Day
- Price
- $9.67
- Rating
- 4.4/5
- Reviews
- 553
- Age
- 2y ago

Petrella Light Pink Throw Pillows Cute Decorative Heart Pillow 13 x 10 in
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 2y ago
Newest
by launch date
Sebil Heart Pillows Cute Heart Decorative Pillow Super Soft Throw Pillow Valentines Day Decorations Pillow Wedding Decor (Milk White Small)
- Price
- $6.29
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 7mo ago

Nokrwit 2PCS Throw Pillows Cute Room Decor Heart Pillow Home Decor Decorative Couch Pillows Bed Pillows Outdoor Pillows Valentine Gifts White 9*13
- Price
- $11.49
- Rating
- 4.1/5
- Reviews
- 117
- Age
- 9mo ago

16 Inch Pink Heart Pillow Decorative Throw Pillows Heart Shaped Soft Fluffy Faux Fur Cute Pillows for Women Valentine Anniversary Couch Bed Bedroom Room Home Decor Aesthetic (1 Pink Medium-16x13)
- Price
- $14.81
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 11mo ago

Wucidici Red Heart Pillow Faux Fox Fur Heart Decorative Pillows Heart Shaped Throw Pillow for Bed Soft Fluffy Decorative Cushion for Chair Sofa Living Room - Plush Pillow Home Decor
- Price
- $15.77
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 1y ago

16 Inch White Heart Throw Pillows 2 Pack Cute Fluffy Soft Aesthetic Decorative Heart Pillows for Women Room Decor for Bed Couch Bedroom Living Room Ideal Valentines Gift (Milk White 16x13.78)
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
36
Est. top-5 brand share
58%
Top 20: 95%
Est. top-5 click share
45%
Top 20: 84%
Open market
38%
- XVTRU19%
- IREMATE12%
- Petrella11%
- YRXRUS10%
- Nmkopzy6%
- YINGGG4%
Demand
Heart Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 6.9×
Search terms
Top Heart Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heart pillow249K/yr
- heart shaped pillow61K/yr
- pink heart pillow36K/yr
- heart pillows49K/yr
- red heart pillow27K/yr
- heart throw pillow21K/yr
- heart pillows for girls12K/yr
- heart shape pillow10K/yr
- heart shaped pillows13K/yr
- small heart pillow9K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Pillow
We read the reviews and the return reasons for every product selling here.
“Not size I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









