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Heart Picture Frame

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at -59.0% this quarter, so Heart Picture Frame is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$112K/yr330K searches / yr
90-day growth
-59.0%search demand this quarter
Competition
36%top-5 click share · 38 brands · 43 sellers

Flapen Score

Heart Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Heart Picture Frame is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Picture Frame 330K times last year and spent an estimated $112K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-59.0%
Conversion, latest week
1.7%
Market size, estimated
$112Ka year
Peak month
February5.6× the quietest month
Top search term
heart picture frame75K searches a year

02 · Price

A sale here is worth $20.30.

Listings sell for $20.30 on average, from $8.23 to $53.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.30 that is $0 to $2K a year per listing.

Average price
$20.30inside the $15 to $100 sweet spot
Price range
$8.23–$53.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #5,570 within Picture Frames. It carries 294 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
87%
Out of stock, average day
11.8%
Average rank
#5,570in Picture Frames
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
294per listing
Listings tracked
52

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Heart Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

43

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

36%

Top 20: 77%

Open market

47%

  • Brand 116%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Heart Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 5.6×

Search terms

Top Heart Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart picture frame75K/yr
  • heart frame59K/yr
  • heart shaped picture frame35K/yr
  • heart shaped frame18K/yr
  • heart photo frame16K/yr
  • heart frames13K/yr
  • heart frames for pictures16K/yr
  • gold heart frame8K/yr
  • small heart frame7K/yr
  • heart shaped photo frame6K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Picture Frame

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“its cheaply made”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Heart Picture Frame questions

Answered from the same tracked data.