Is heart mold profitable to sell on Amazon United States?

The niche generates $198K/yr across 49 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -74.2%. Flapen's verdict: Skip it (45/100).

How competitive is the heart mold niche?

37 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in heart mold?

Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 4.0%.

When does demand for heart mold peak?

Demand peaks in Jan–Feb; the busiest month runs 12.2× the quietest.

What does it cost to enter the heart mold niche?

Listings span $4.75–$27.62; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.

heart mold

Skip it

Soft demand (-74.2% this quarter) — this niche doesn't clear our bar today.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,071.45

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.75–$27.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$198K

$198K/yr · 572K searches

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Avg price

Okay$10.54

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-74.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, heart mold is a $198K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

heart mold market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $211K–$264K; units × avg price
Conversion rate: 3.3%
Avg BSR: #317
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.9%
Avg brand age: 32 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

42%

Top 20: 85%

Top-5 click share

38%

Top 20: 75%

Open market

54%

BAKER DEPOT12%
YUUIKLLE8%
HKNMTT8%
AOTASO8%
MarStore6%
DOSTK5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -74.2% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 12.2×

Open Trend

Top heart mold search terms

heart silicone mold101K/yr -73.1%2.5% conv.
heart mold96K/yr -74.1%2.1% conv.
heart molds silicone66K/yr -73.8%3.0% conv.
silicone heart mold56K/yr -77.3%2.8% conv.
heart molds45K/yr -78.0%2.5% conv.
heart shaped silicone mold29K/yr -75.8%2.6% conv.
heart chocolate mold28K/yr -74.2%2.8% conv.
heart silicone molds17K/yr -54.0%2.4% conv.
silicone heart molds for baking25K/yr -86.7%1.6% conv.
heart shaped mold15K/yr -79.4%1.6% conv.

All search terms

Top heart mold products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BAKER DEPOT 6 Holes Heart Shaped Silicone Mold For Chocolate Cake Jelly Pudding Handmade Soap Mould Candy Making Set of 2

BAKER DEPOT$9.804.7★3,860 rev

2 Pack Heart Silicone Molds Non-Stick Food Grade Silicone Molds Baking Mold Reusable Candy Mold Used for Jelly Homemade Treats Candy Chocolate candle lacquer seal Making Supplies

YUUIKLLE$6.444.6★585 rev

HKNMTT Heart Silicone Molds Valentines Day for Baking Cake Chocolate Cocoa Bomb Love Shaped Jello Chocoflan Oreo Moulds 6 Cavity 2 Pack Soap Craft Oven Safe DIY Handmade Gift Pan

HKNMTT$9.434.6★2,792 rev

AOTASO 2 Inch Small Heart Shaped Silicone Molds for Chocolate Candy Cake Soap (Set of 2 Cream)

AOTASO$11.974.7★1,014 rev

MarStore Heart Shaped Cake Pans Heart Silicone Mold for Baking Large 2 Inches Molds 10 Cavities Suitable for Ice Cube Mold Chocolate Mold Valentines Silicone Molds (1 Pink)

MarStore$8.794.5★1,203 rev

Newest

by launch date

6 Pcs Heart Resin Mold with Key Rings and Hole Love Heart Shape Silicone Molds for Resin Silicone Jewelry Casting Cute Hearts Casting Molds for DIY Craft Jewelry Pendant Earring

Bruislard$6.5213 rev

6mo ago

Heart-Shaped Silicone Chocolate Molds - Set of 2 Perfect for Mothers Day Non-Stick Candy Heart Molds for Baking Candy Gummy Cake Jelly Pudding Handmade Soap Mould

Fimary$8.865,222 rev

6mo ago

2 Pcs Heart Silicone Molds Epoxy Resin Mold Fondant Molds Mixed Size Heart-Shaped Casting Jewelry Mold for Making Earrings & Jewelry Making Crafting Projects Valentine Gift DIY Charms

Zyghjort$6.9935 rev

9mo ago

AOTASO 2 Inch Small Heart Shaped Silicone Molds for Chocolate Candy Cake Soap (Set of 2 Cream)

AOTASO$11.971,014 rev

1y ago

Heart Shaped Silicone Mold KKDINDAN Set of 2 Nonstick Soap Mold For Baking Chocolate Cake Cupcake Brownies Jelly Soap Candy

KKDINDAN$9.34203 rev

1y ago

What buyers say about heart mold

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“They are so easy to work with”

Quality-Overall14%

“Decent quality”

Size-Overall12%

“I loved this mold it fits perfectly”

Ease Of Cleaning9%

“The surface is easy to clean”

Baking7%

“makes a nice cake”

Value For Money5%

“Absolutely worth the purchase”

Shape/Style4%

“held their shape”

Strength3%

“mixability great”

Advertised Vs Actual Product3%

“Just what I wanted”

Efficiency3%

“Works great”

What buyers complain about

Size-Overall29%

“Tiny size cubes”

Thickness9%

“way too thin”

Strength8%

“Very flimsy”

Ease Of Use6%

“Some came out without ease”

Cooking Experience3%

“I wasted an entire batch of homemade cupcakes”

Functionality-Overall3%

“not working - letters mold”

Smell3%

“The item had an extremely strong rubber-like chemical odor right out of the package”

Quality-Overall3%

“Garbage”

Ease Of Cleaning2%

“take a lot of time cleaning up the finished product”

Adhesion/Stickiness2%

“stickiness just a little bit”

Top return reasons

Size-Overall67%

Advertised Vs Actual Product6%

Value For Money5%

Material Quality4%

Functionality-Overall3%

Strength3%

Quality-Overall2%

Thickness1%

Thin1%

Ease Of Use1%

Common questions

Is heart mold profitable to sell on Amazon United States?: The niche generates $198K/yr across 49 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -74.2%. Flapen's verdict: Skip it (45/100).
How competitive is the heart mold niche?: 37 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in heart mold?: Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 4.0%.
When does demand for heart mold peak?: Demand peaks in Jan–Feb; the busiest month runs 12.2× the quietest.
What does it cost to enter the heart mold niche?: Listings span $4.75–$27.62; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.