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Heart Mold

Fail

Demand is soft, at -74.2% this quarter, so Heart Mold is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$198K/yr572K searches / yr
90-day growth
-74.2%search demand this quarter
Competition
38%top-5 click share · 37 brands · 48 sellers

Flapen Score

Heart Mold against its category

The dotted line is the Home & Kitchen average. Past it, Heart Mold is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Mold market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Mold 572K times last year and spent an estimated $198K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
-74.2%
Conversion, latest week
3.3%
Market size, estimated
$198Ka year
Peak month
February12.2× the quietest month
Top search term
heart silicone mold101K searches a year

02 · Price

A sale here is worth $10.54.

Listings sell for $10.54 on average, from $4.75 to $27.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $10.54 that is $5K to $8K a year per listing.

Average price
$10.54under the $15 to $100 sweet spot
Price range
$4.75–$27.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #317 within Candy Making Supplies. It carries 1,071 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#317in Candy Making Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,071per listing
Listings tracked
49

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Heart Mold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

48

Top-5 brand share

42%

Top 20: 85%

Top-5 click share

38%

Top 20: 75%

Open market

54%

  • Brand 112%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Heart Mold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 12.2×

Search terms

Top Heart Mold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart silicone mold101K/yr
  • heart mold96K/yr
  • heart molds silicone66K/yr
  • silicone heart mold56K/yr
  • heart molds45K/yr
  • heart shaped silicone mold29K/yr
  • heart chocolate mold28K/yr
  • heart silicone molds17K/yr
  • silicone heart molds for baking25K/yr
  • heart shaped mold15K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Mold

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Tiny size cubes”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Mold questions

Answered from the same tracked data.