heart decorations
Skip itSoft demand (-96.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Price range
Great$5.50–$99.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.80avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good819.37avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 549K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart decorations is a $73K/yr Amazon United States market (549K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
heart decorations market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $376K–$470K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,198
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.8%
- Avg brand age
- 31 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
36
Top-5 brand share
41%
Top 20: 90%
Top-5 click share
37%
Top 20: 88%
Open market
54%
- PPhtony14%
- XTJWMY8%
- MixTeach7%
- ONLYKXY7%
- Partyprops5%
- TONIFUL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -96.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 101.3×
Top heart decorations search terms
- corazones para decoracion45K/yr
- valentines party decorations95K/yr
- valentines day party decorations87K/yr
- hearts decorations12K/yr
- valentines party decor53K/yr
- valentines day decorations for party28K/yr
- valentines day party decor31K/yr
- valentines decorations for party77K/yr
- valentine party decorations28K/yr
- valentine decorations for party49K/yr
Top heart decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)
PPhtony$5.884.1★62 rev
ONLYKXY 200Pcs Sponge Confetti Flower Decor Heart Shape Petals Table Wedding Decoration Glitter Scatter for Wedding Party Valentines Day Scatter Ponge Petal Confetti (Red)
ONLYKXY$5.584.6★202 rev
Heart Shaped Metal Balloon Arch Kit 6.6ft Wedding Heart Arch Backdrop Stand with Water Bag for Proposal Wedding Valentines Day Bridal Birthday Party Decorations (Gold-Regular-S)
XTJWMY$48.114.3★72 rev
72 Red Hearts Felt Garland - NO DIY - Valentines Red Heart Hanging String Garland - Valentines Decor - Valentine Decorations - Valentines Wedding Anniversary Birthday Party Supplies
Partyprops$7.374.5★2,403 rev
TONIFUL 30Pcs 18 Inch Red Heart Balloons Valentines Day Heart Shape Foil Mylar Balloons Decoration for Romantic Valentines Day Wedding Bridal Shower Anniversary Engagement Party Supplies
TONIFUL$8.894.6★789 rev
Newest
by launch date
12 Pcs Heart Shaped Honeycomb Balls Valentines Hanging Paper Pom Poms Decorations Valentines Photo Backdrop Decor Birthday Wedding Baby Shower Party Supplies
mufanyu$13.388 rev
Gold Gauze Table Runner Red Heart Sheer Romantic Wedding Party Table Decor
Socomi$12.01349 rev
Heart-Shaped Hanging Streamers 24-Pack - Red Foil Ceiling Decor for Valentines Day Wedding & Party Create Romantic Swirls & Heart Decorations
VBQFDPH$7.729 rev
6.6 FT Wedding Arch Backdrop Stand Gold Metal Heart-Shape Balloon Arch Stand for Wedding Ceremony Baby Shower Birthday Party Decoration (Gold 6.6 * 6.6FT)
ALNU$38.9813 rev
Metal Double Heart Arch Stand for Proposal Heart Shaped Balloon Arch StandHeart Shaped Arch Frame for Proposal Ceremony Valentines Day Engagement Birthday Party Baby Shower Decoration Decor
benut$99.966 rev
Trending
90-day click momentum6.6 FT Wedding Arch Backdrop Stand Gold Metal Heart-Shape Balloon Arch Stand for Wedding Ceremony Baby Shower Birthday Party Decoration (Gold 6.6 * 6.6FT)
ALNU$38.984.3★
PARAQUIP 6.7FT Heart Arch Stand for Proposal Metal Balloon Arch Kit Gold
PARAQUIP$44.854.2★
Metal Double Heart Arch Stand for Proposal Heart Shaped Balloon Arch StandHeart Shaped Arch Frame for Proposal Ceremony Valentines Day Engagement Birthday Party Baby Shower Decoration Decor
benut$99.964.8★
PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)
PPhtony$5.884.1★
72 Pcs 6 Inch Large Heart Paper Cutouts Double Sided Heart Shape Paper Decorations for Party Decor Bulletin Board Display Valentines Day Wedding & Holiday Decoration Supplies (Red White Pink)
MixTeach$11.244.7★
What buyers say about heart decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Product is beautiful”
“Worth every penny”
“Amazing decor”
“The size is perfect”
“exactly as pictured”
“Great gift”
“the color is vibrant”
“Easy to use”
“It held up perfectly”
“seem durable”
What buyers complain about
“Its big”
“Bad quality”
“or they could not be inflated due to the insert straw location being glued all the way down to the balloon itself”
“tore very easily”
“Not good description”
“Would not assemble correctly”
“Flimsy”
“directions are subpar”
“Terrible color”
“making it impossible to push through”
Top return reasons
Common questions
- Is heart decorations profitable to sell on Amazon United States?
- The niche generates $73K/yr across 30 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -96.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the heart decorations niche?
- 27 brands and 36 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in heart decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Inflation/Deflation. The return rate is 2.9%.
- When does demand for heart decorations peak?
- Demand peaks in Jan–Feb; the busiest month runs 101.3× the quietest.
- What does it cost to enter the heart decorations niche?
- Listings span $5.50–$99.96; the average listing price is $18.80 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.