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Heart Decorations

Fail

Demand is soft, at -96.4% this quarter, so Heart Decorations is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$73K/yr549K searches / yr
90-day growth
-96.4%search demand this quarter
Competition
37%top-5 click share · 27 brands · 36 sellers

Flapen Score

Heart Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Heart Decorations is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Decorations 549K times last year and spent an estimated $73K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
-96.4%
Conversion, latest week
0.7%
Market size, estimated
$73Ka year
Peak month
February101.3× the quietest month
Top search term
corazones para decoracion45K searches a year

02 · Price

A sale here is worth $18.80.

Listings sell for $18.80 on average, from $5.50 to $99.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $18.80 that is $2K to $5K a year per listing.

Average price
$18.80inside the $15 to $100 sweet spot
Price range
$5.50–$99.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,198 within Garlands. It carries 819 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#1,198in Garlands
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
819per listing
Listings tracked
30

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Heart Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

36

Top-5 brand share

41%

Top 20: 90%

Top-5 click share

37%

Top 20: 88%

Open market

54%

  • Brand 114%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Heart Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 101.3×

Search terms

Top Heart Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corazones para decoracion45K/yr
  • valentines party decorations95K/yr
  • valentines day party decorations87K/yr
  • hearts decorations12K/yr
  • valentines party decor53K/yr
  • valentines day decorations for party28K/yr
  • valentines day party decor31K/yr
  • valentines decorations for party77K/yr
  • valentine party decorations28K/yr
  • valentine decorations for party49K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Decorations

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Its big”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heart Decorations questions

Answered from the same tracked data.